Organizing Paper Essay Example | Topics and Well Written Essays - 750 words

Organizing Paper - Essay Example Human resources An organisation’s success is greatly dependent on the human resources employed in that particular organisation. The talent and professional abilities inherent in the human resource is demonstrated by tact in duty performance. Starbucks has invested in ensuring that it has the right talent and ability in place perfected by professionalism. The company also banks on the motivation of employees to realize its profitability. It has greatly relied on its baristas and other frontline staff to getting the best customer. The recruitment process at Starbucks outlines the need for hiring the right people to the organisation, where right people are placed in the selection and training of new employees (Dess, Lumpkin, & Eisner 20). According to Barney (18), the diversity of the management team and the organisational commitment to training of its staff makes the company to be a market leader in innovation in market differentiation. The company competitively remunerates its employees to maintain them and avoid staff turnover. The company has continuously strived to give an unrivalled work environment by means of offering strong management and benefit packages that are above the industry set standards (Dess, Lumpkin, & Eisner 16). ... the employees get time to meet and exchange their experiences they are able to learn between themselves new skills and tact on ways of meddling through the daily business activities. Knowledge The company’s knowledge about what strategy to put in action is instrumental to the success of the company. The various strategies to be applied at particular times are a key antidote to the progress of the company. Horizontal integration used by the company to gain market dominance and presence, this has been achieved through acquisitions of Seattle’s best, Torrefazione Italia and Coffee People all these have been major coffee shops. The knowledge of the significance of acquiring these shops was important in making the decision. Market penetration is crucial to a company presence; the company has established this through differentiation and product placement. Outside the retail stores is also a unique strategy not adapted by other shops. The company’s knowledge of consumer s shopping and consumption habits is important in designing and packaging its products in a manner that consumers find appealing. The company has greatly utilised this information in ensuring that it concentrically diversifies its bottled drinks, ice creams and liqueur (Barney 22). A market has to be developed continuously in order to ensure continued growth of the company. This has been facilitated by the knowledge of the firm to diversify its market by educating its consumers of the value of its products and the speciality of the coffee the company sells to its consumers (Dess, Lumpkin & Eisner 27). The shops are also well versed with the various tastes of consumers as pertaining to music and movies such that the company stands a good ground in offering these to its consumers as they visit their shops,