Digital Marketing Bagel Nash report Essay Example | Topics and Well Written Essays - 3250 words

Digital Marketing Bagel Nash report - Essay Example Their bakery range provides bagel bars and bagel to both food service as well as retail customers (Bagelnash, n.d.). Bagel Nash is the highest search term on Google. There is limited digital presence as the digital communication is done through the company website only and it does not invest a lot of money or time in digital marketing. However, it has its existence on Facebook , Instagram as well as on twitter but does not have its own app. A complete analysis on the digital presence and strategy of this company will be discussed later in this report. The main purpose of this report is to provide a marketing strategy to achieve the planned digital objectives to benefit Bagel Nash in the field of improving their existing digital presence. A comprehensive micro as well as macro analysis is conducted. The report also encompasses implementation plan to give details of the activities and when those activities are to be executed. The key findings of content analysis are: Focus is on the internal and external factors which have affected the Bagel Nash; they should also pay attention on the human resources for successful packaging and service; a test was conducted in order to witness the experience of customers when they are trying to collect the information from the Bagel Nash website; total number of visits made on each device and on every mobile gadget within the last month has been shown. It indicates that desktop version has received the maximum number of new users as compared to the mobile and tablets. Moreover, it was also found that maximum number of new users is generated from Apple iPhone to view the Bagel Nash website. The facebook page report shows that the target customers are mostly youngsters but it was also noticed that the people of middle age group are also enjoying the fast food offered by Bagel Nash. The main aim of competitor scrutiny is to present a complete