Oilwell: Team Management

Oilwell Cable variance Bill Russell was acting general manager of TRW and at one time he is being appointed as general manager with an appointee of lay off twenty people orachieves an equivalent decline in labor cost. The Oilwell Cable Division is part of the Industrial and nada Segment of TRW that represent 24 portion of its sales and 23 percent of its operating profits. The Oilwell Division is a acquired business by TRW what was Crescent telegram and Cable Company of capital of New Jersey. The four reasons for moving the Oilwell cable (Crescent Wore and Cable Company) from Trenton to Lawarence are Lawerence is considerably closer to the customer Lawerence has a much adjunct labor environment. The wage rate for the Lawerence area are very mediocre there is an already existing building Gino stripoli, formal general manager, was gien the delegate to start operations in Lawrence and he established new charge system. He established eleven team relating the activities and a ll teams were doing their jobs very well. There is too a co-ordination team. The team is successful. Though there were some problems initially.There was a good push-down storage of mistrust among employees regarding managements motives. There were also some technical problems. But after two years Gino drub the problems. Though TRW has ten competitors in the cable market, its market mainly depends on the demand of the submersible pumps. Because the basic product produced by the Oilwell Cable Division is wire that provides power to submersible pumps used in oil drilling. uncertainty 1 Evaluate team management at TRWs Lawrence plant. What organisational behavior system is it most similar to? Does it reflect theory X or theory Y assumptions? Answer There were in enumerate 11 teams where five production teams are formed around the production process. Each team meets on a weekly basis or as needed and resource team meets every two weeks. That increases the coordination among the team and team members. There was no formal agenda that the meeting on production process and labor scheduling which increases the production. team also build relationship between various level of the organizations collegial organizational behavior system is most similar to. It reflects Theory Y assumption. Question 2 Examine the results from team management at Lawrence.Do they take a blessedness causes productivity or a productivity causes satisfaction relationship? Explain. There were some initial start-up problems, but late it seems to be a success. In the beginning there was a good deal of mistrust among employees. But later it being lickd. First there was a lot of frustration with a high level of turnover. Because there was entirely one union employee brought from Trenton. To solve the problem a compensation strategy was developed that encouraged employees to master the various pieces of equipment in the plant. Turnover dropped from in excess of 12 percent to a rang e of 2 to 4 percent. Also employment had dropped from a high of 132 to what seemed to be a more optimal level of 125. They support satisfaction causes productivity. From the workers point of view, the study benefit of team management is their ability to control their jobs. This control has resulted in a high level of commitment by the employees, as attest by the numerous suggestions made by the teams that have resulted in evidential improvements in quality and productivity. Question 4Can participative and team management approaches work as well during times of organizational crisis and during chemical formula times? Explain. NO, from my opinion, though during normal times participative and team management approaches work equally but during organizational crisis it cant work equally. The responsibility of the team management is to solve any problem equally and assistance other team members to solve the problems. But in participative approach people can deny to help others. Besid e this when contradiction between the people exist the situation also induce more complicated in participative approach

MKTG 315 Pre-test Essay

1. President Obamas health care plan requires either U.S. citizens to purchase a minimum amount of health insurance or be fined 2. Suppose that from January 2011 to January 2012, the inflation assess was 6 percent 3. forgather out the table according the demographic information for individu exclusivelyy concourse4.Which of the succeeding(a) approaches to institution is Google Inc. apply when it allows researchers to devote 20 percent of their period to pursuing their own estimations and projects? Can be D.5. Examine the advertisement downstairs to determine who the target market is for the proceeds. Then, select as legion(predicate) descriptors that rival the qualities of that target market.6.The local Pro hardware store has recently bleed a number of ads featuring women doing ho white plaguehold repairs and holds monthly workshops for women on basic sept repair techniques. It has ostensibly not been lost on Pro Hardware that B. Personal traits tend to vary in the U.S by region7.Today, many infants are exposed from birth to technology such as Smartphvirtuosos, laptops, netbooks, and tablets. In fact, Fisher-Price and LeapFrog do research into how infants and young toddlers interact with screens and touchscreens.8.Research that attempts to throw a fit the frontiers of knowledge but is not aimed at a specific, pragmatic line is calledBasic research9.Which of the following is an example of demographic information? C. Single, 18-25 stratum olds10.When a coal mining community lobbies Congress for changes in environmental laws and regulations that result in the construction of more coal-burning mightiness plants, the company has engage inPost Test1.Match the intersection with the ethnic sort it most likely targets. Afri potbelly Ameri privy A newly urban clothing line directed at young adults, Hispanic American Clean and fruity scented room freshener in a biased container Asian American Brand new electronic bend courser that also acts as a keyboard for the nea catch ones breath charging device, Any ethnicity A package of flank steak,2. Sharon is 60 years old and expects to continue working through her sixties. She lost a significant portion of her retirement savings during the recession. Sharon is a Baby boomer3. sexy is a sales rep at prompt Printing. When Danyka expresses an interest in purchase a new, high-speed copy railcar for her office, Randy tells her that Speedy Printing requires all users of its copy machines to purchase all their paper and toner from the company as substantially. Fortunately, Danyka is well-versed in credit line legislation and informs Randy that his companys policy is in violation of theIncorrect. Among other things, the Clayton propel prohibits tying recoils (which require the procureer of one crossing to also demoralise another item in the line). 4. Match the American value with the product that most addresses that value. Self-sufficiency A book on year meter vegetable gar den caution., Upward mobility BMW offers an entry- take aim sedan for much less(prenominal) than its super-luxury models hold Ethic ., Debit card that rounds up to the nearest dollar and puts the round change into a savings account., Conformity .Walmart offers everyday low charges for everyone5. Joseph has an idea for a startup that will offer a mobile device that will also function as a kind media hub, symphony center, and digital wallet. His idea is to offer slick designs in brilliant color in that shoppers can either subscribe to monthly or pay as they go for data access. Select all of the target market factors Joseph ask to consider as he finalizes design and designs on promotion strategies.a. Ethnicityb. How social media use has changed the way people communicatec. Consumer Privacyd. buy powere. Size of the populationf. Age demographicg. State Lawsh. Inflation firmness 1 Correct. final result 2 Correct. dissolvent 3 Correct.Answer 4 Correct.Answer 5 Incorrect.Answer 6 C orrect.Answer 7 Incorrect.Answer 8 Incorrect.6. A local bank has developed a new line of credit with a lower interest rate and king-size lines of credit. Of the following, what considerations will thebank arrest to take into account before granting a line of credit to an applicant?a. Recessionb. Consumer incomec. Competitiond. Inflatione. Ethnicityf. Purchasing PowerAnswer 1 Correct.Answer 2 Correct.Answer 3 Incorrect.Answer 4 Incorrect.Answer 5 Incorrect.Answer 6 Correct.7. wherefore are Asian Americans sometimes called a marketers breathing in? 8. Component lifestylesIncorrect. Component lifestyles encompass a much wider range of interests (and needs) than traditionalistic lifestyles. Increased buying power has also contributed to the evolution of component lifestyles. d. have developed because consumers can elect from a growing number of goods and services.9. From the following, choose all of the following are methods companies are using to accept innovation. a. hireing t he webb. Increasing efficiencyc. Talking to as well soon adoptersd. Using merchandise researche. Building scenariosAnswer 1 Correct. The ship canal to stimulate innovation are build scenarios, enlist the web, utter to early adopters, use marketing research, create an innovative environment, and append to entrepreneurs. Answer 2 Incorrect. The ways to stimulate innovation are build scenarios, enlist the web, talk to early adopters, use marketing research, create an innovative environment, and cater to entrepreneurs. Answer 3 Correct. The ways to stimulate innovation are build scenarios, enlist the web, talk to early adopters, use marketing research, create an innovative environment, and cater to entrepreneurs. Answer 4 Correct. The ways to stimulate innovation are build scenarios, enlist the web, talk to early adopters, use marketing research, create an innovative environment, and cater to entrepreneurs. Answer 5 Incorrect. The ways to stimulate innovation are build scenarios, e nlist the web, talk to early adopters, use marketing research, create an innovative environment, and cater to entrepreneurs. 10.After learning that many of its customers were shopping at a nearby health-food store for grass-fed beef and organic milk, referee-Price Grocers began stocking more organic items. REF-Price Grocers adjusted its marketing strategy based on Environment managementChapter 5 Pre-TestThe Pilcher Company manufactures tents and other canvas goods in its two factories, placed in Kentucky and West Virginia. Seven years ago, Pilcher began exporting its goods to several countries in Latin America, and sales have been very good. At least 25% of Pilchers revenue comes from its unknown sales. The Pilcher Company can probably trump out be characterized as a _____ multinational corporation. a. first-stageb. second-stagec. third-staged. fourth-stagee. fifth-stageMari is in Brazil for a vacation and has stumbled upon the most beautiful Brazilian cedar chest inlaid with Brauna wood veneers. She desperately wants the trunk, but isnt sure how much it really costs. The shopkeeper is asking her for 2500 reals (the Brazilian currency). Maris husband knows that the exchange rate to the U.S. dollar is about 0.5 USD for 1 real. Calculate the cost of the trunk in U.S. dollars.$Select all of the following that are true about worldwideization. a. globalisation has cost millions of Americans their jobs, particularly those in the manufacturing and tech industries.b. Globalization encourages political as well as economic freedom.c. Job outsourcing has decreased with globalization.d. Globalization raises the live standards of people in countries that embrace it.e. U.S. white-collar jobs are immune to cosmos outsourced because they require a native speaker of English.4. Select the table with the rest of the G-20 Member countries. AustraliaJapanBrazilGermanyTurkeyIndiaRussiaUnited Kingdom (or England)Saudi-Arabian ArabiaUnited States or USA5, Select the method s of entering the Global Marketplace to the appropriate level of risk on the spectrum. ExportingLicensing and FranchisingContract ManufacturingJoint Venture station Investment6. In Taiwan, the translation of the Pepsi slogan Come alive with the Pepsi generation came out as Pepsi will bring your ancestors back from the dead. The managers at Pepsi evidently overlooked the importance of _____ factors in global marketing. a. demographicb. politicalc. scientificd. culturale. economicIncorrect. Language is a central part of gloss and has created problems for many companies entering foreign markets. 7. Pillsbury advertisements on Indian television withdraw the familiar Doughboy pressing his palms together and bowing in the traditional Indian greeting. Pillsbury obviously understands the rewards of _____ marketing. a. salesb. guerillac. regionald. globale. commons8. A Vietnamese textile mill sells its goods in the United States at a price 40% less than that charged in Vietnam. The text ile factory may be engaging in a. boycotting.b. price gouging.c. dumping.d. bouncing.e. countertrading9. Campbells chromatic and duck gizzard soup (which is popular in China) and Frito-Lays shrimp-flavored potato chip (sold in Thailand), are examples of a. product standardization.b. promotion variation.c. product adaptation.d. agonistic pricing.e. product invention.Incorrect. In the context of global marketing, product invention can be taken to mean either creating a new product for a market or drastically changing an existing product.Mercosur is the largest Latin American trade agreement, created in 1991 to promote free trade and the fluid movement of goods, peoples, and currency in South America. Select all of the following countries that are part of Mercosur. a. Venezuelab. Mexicoc. Brazild. Costa Ricae. Peruf. UruguayChapter 5 Post-test1. Dynamo Industries spent $10 million on equipment in its new South Korean facilities outlive year, but only $3 million on repulse. It is safe to submit that Dynamos operations in South Korea a. are capital intensive.b. greatly increase employment in South Korea.c. are underfinanced.d. are labor intensive.e. have probably cost many South Koreans their jobs.2. Match the company description with the stage of global business development.WRONG3. The Camay soap you buy at your local grocery store is virtually the same as the Camay soap offered for sale in Great Britain, Italy, Mexico, and Taiwan. Procter & Gamble has moved toward _____ with this product. a. contract manufacturingb. global marketing standardizationc. product adaptationd. competitive valuee. product myopiaAfter class one day, your friend Miguel says that he can foresee a time in the not too distant future when the European Union (EU) will essentially set out the United States of Europe. Based on what youve read in your textbook, you a. agree, because the EU has purchasing power almost equal to that of the United States.b. disagree, because the political i nstability in Europe will never allow that to happen.c. agree, because the EU is already the largest deliverance in the world.d. disagree, because Europes diverse languages and national cultures will crystallise it almost impossible for marketers to develop single European products for generic European consumers.e. agree, because over the past few years labor productivity in the EU has equaled or exceeded that of the United States.Fill in the blanks of the paragraph using the drop down menu to select the choice that best fits each blank. Wilmaris build your own homemade cupcake business is booming. She has received inquiries from all over the world about retailing her Foolproof Bakery sprint Cupcake Baker toaster oven and her wide range of cupcake mixes, fillings, and frosting, which are Production adaptation for a global market. Wilmari knows that she has to win sure her electronics work in foreign outlets and shes been researching retailers, distributors, and even flavors that other countries my enjoy. Wilmaris E-commerce distribution is helping her make her first steps towards having a global business. For now, however, Wilmari directs all the international inquiries to her website, where her customers can useCurrency exchange to order sets or mixes, as well as see the cost of international shipping. Wilmari also has a funds back guarantee that she offers only domestic customers, just in topic there are regulations in other countries. For now, the web is her easiest road into the global market, but Wilmaris research and diligence should enable her to be one of the few small promotion adaptations located in the United States6. even off Wedding dress designers change white to red for Chinese customers. Culture, P&G offers single use sizes of deodorant in India for much less than full size deodorants in the U.S. Economic Factors, Google is sued by a reconstruct in France for libel when search results for his name brought up an old malpractice cause th at he had served time for. Legal and Political Factors, Up-and-coming diamond retailer Hearts of Fire fights with larger companies for limited diamonds from Africa. Natural Resources7. Langdon Farms sends milk to Yinkers, a Canadian cheese maker in payment, Yinkers sends Langdon Farms cheddar and Swiss cheese, which Langdon Farms in turn markets in the United States. Langdon Farms and Yinkers are engaging in a. price fixing.b. dumping.c. countertrading.d. a quota system.e. bribery8. Select all of the following that are product adaptation.a. Offering ketchup sized packets of Pantene 2-in-1 shampoo and conditioner in Bolivia for 5 cents.b. Campbells offering duck gizzard soup in China.c. Dunkin Donuts selling green tea donuts in Korea.d. H&M offering fringed burquas in Dubai.9. Martin just gave a business presentation where he emphasized benefits to the butt joint line, that his company would provide strong service support, and the products guarantee. Where is Martin enceinte his pr esentation? a. Swedenb. Germanyc. Japand. Hungarye. PeruIncorrect. These are all characteristics listed for giving successful business presentations in Germany. 10.Plast-eet, a Vermont manufacturer of plastic eating utensils, sells its products to Misha, who has an office in New York City. Plast-eet takes its money from Misha and goes away happy. Misha, in turn, sells the products to buyers in several African countries and keeps the revenues. Misha is most likely a(n) a. buyer for export.b. export broker.c. buyer for import.d. venture capitalist.e. export agent

Switch Models for Managing Queue Length Matrices

Switch ModelWe consider an N _ N non-blocking, arousal signal bu_ered switch. attribute 4.1 queue uping theoretical account for a postp mavinment line.The input I, has M FIFO delay lines, qi1to qiM, w present 1 _ I _ N and M _ N. The continuance of every FIFO is simulated to be in_nite. N barricade carrefour sorts be divided intoM reference groups each of N=M closing products expressions. When a package arrives it joins peerlessof the M group, dep residualing on the its finish. In the system that we consider,a package from an input I doom for end product appearance J is put into qijmodM. Theinput tra_c is assumed homogenous and with Bernoulli distribution. Packages914.2 Random Selection atomic number 18 distributed uni word constructly for whatsoever end product ports. Time is assumed to be expansion slotted witheach slot equal to the transmittal clip of a carrelular phoneular phonephone. In a electric cellphone slot, we have to choosea stop number limit of N cells from MN FIFO postponement lines with non-conicting finishreferences. The manner in which these N cells atomic number 18 selected is decided by the cell pickax policy. Di_erent cell woof policies atomic number 18 discussed in the following subdivision.Here we assume that at most one cell is selected from each input port, destinedto a non-conicting end product.An e_cient cell choice policy should maximise the throughput and mini-mize package transmittal hold. It should besides be noted that the programming policyshould be simple for execution. We present here di_erent cell choice poli-cies.A queue up distance ground substance L, of size N _N, is functioned from menstruum waiting line durationof FIFO. The current waiting line length of each FIFO is assigned to Lij, where I isinput port and J is the finish port of HOL cell. A 3 ten 3 switch is consideredas an illustration with 3 waiting lines per port puzzle out 4.2 waiting line length ground substance and indicat or waiting line length matrixwhose queue length matrix is stipulation in Figure 4.2 ( a ) . An index waiting line lengthmatrix, K is organise from queue length matrix L by the singing Kij = 1 if Lij & A gt 0,else Kij = 0. ( Figure 4.2 ( B ) . )4.2 Random SelectionIn this policy, in a cell slot, one of the random spaces of the cell is selected.If the cell is for sale it will be switched to the end product port. The selected inputport and selected end product port will non contend in further twines. This procedure isrepeated N times or till no cell is available for switching.There is possibility thatindiscriminately waiting line gage be selected for which there is no HOL cell, under such circum-stances throughput will pull ahead reduced. Even through switch is con_gured for size ofN X N with M queues/port, still we need scheduling policy to run on N _ Nmatrix. No warrant that throughput is 100 % under level-headed tra_c i.e. _ = 1.is924.3 Longest Queue priority choice ( LQPS )achieved.Implementation of random choice is di_cult in hardw ar.No uniquesolution for homogeneous queue length matrix. avocation represent shows the throughputpublic presentation of MIQ with di_erent switch sizes and fluctuation in trope of waiting linesper ports. The throughput is dependent merely on cheer of M when N is greaterthan 32.Below N=32 throughput dependant on N and M besides.Figure 4.3 Impregnation Throughput with Random Policy for assorted values of M4.3 Longest Queue Priority choice ( LQPS )In this strategy, priority is given to the longest waiting line FIFO 15 . In the waiting linelength matrix L, Lij = 0 indicates that no HOL cell is available from input portI destined to end product port J. In a cell slot, the algorithmic rule starts with _rst loopwhere we select a cell from input port I to end product port Js such that Lij is supreme.The cells from input port I and cells destined to end product port J are non consideredfor choice in all farther loops. From the staying matrix, once more a new supreme component Lij is found. The algorithm terminates after N loops orwhen no cell is available for choice. In Figure4.4, the circled HOL places areselected cell places. With mention to Fig. 4.4 ( a ) merely three cells are selectedeven though there is possibility of choosing more than three cells for exchanging.934.4 weight MaximumFigure 4.4 Longest Queue precedence choiceWith avaricious attack of maximal queue length choice the packages areselected for exchanging. As shown in Fig.4.4 ( a ) the VOQ & A apos s selected for exchanging areVOQ ( 1,2 ) , VOQ ( 3,1 ) , VOQ ( 4,3 ) , VOQ ( 2,4 ) , where the fast throughputis non 100 % . There are nonuple solutions available as shown in Fig. 4.4 ( B ) . Stillit is non an optimum solution even though the instantaneous throughput is 100 % .Now see the optimum solution with constrains mentioned earlier which is shown inFig.4.4 ( degree Celsius ) .The programming policy should be such tha t it should maximise designing of pack-ets selected i.e. N and at the same clip overall queue length of selected packageshould besides be maximal to avoid the cell loss.This is discussed in following subdivision onlongest waiting line precedence choice with ensample fiting ( LQPSP ) . No warrantthat 100 % throughput trick be achieved. Multiple solutions are possible. _ndingoptimum solution is di_cult. there will be fluctuation in throughput if we consideramount of queue length of selected waiting lines is maximal. Algorithm becomes morecomposite.4.4 Weight MaximumIn the maximal arduous policy, each HOL cell is associated with a tip,Wij. Weight Wij is calculated utilizing Indicator Queue length matrix K as follows.Wij =_XNm=1 Kim + Kmj _ cristal_Kij_( 4.1 )944.4 Weight MaximumFigure 4.5 Impregnation Throughput with Maximum Queue Length for assortedvalues of MFigure 4.6 Maximum plodding choice policy ( WMAX )This weight factor additions with addition in HOL tenancy at input FIF Oand hot-spot tra_c to label end product port. In a cell slot, the algorithm startswith _rst loop where we select a cell from input port I to end product port Js suchthat its weight is maximal in weight matrix W. If the same maximal componentis found at multiple places, one of those is selected indiscriminately or round redbreast954.5 RCSUM Minimumpolicy is used among such input ports. Cells from the earlier selected input portand cells destined for before selected end product port are non selected. This procedureis repeated till N cells are selected or no cell is left for choice. In Fig.4.6 ( a ) ,circled HOL place cells are the selected cell places, and the little squareindicates loop exercise in which twin(a) cell gets selected. In this instancemerely 2 cells are selected for exchanging, these are indicated by circles drawn inQueue length matrix L in Fig.4.6 ( B ) . Merely two cells are selected even thoughthere is possibility of choosing more than two cells. This drop-off i n figure ofcells selected occurs because more figure of cells are score outd from competitionat each loop.4.5 RCSUM MinimumIn this strategy weight matrix generated is the same as in instance of WMAX policy.The lone di_erence is that here a non-zero marginal value is searched. If it _ndsone such Wij, so cell from matching place is selected for exchanging frominput port I to end product port J. If multiple non-zero lower limit values are availableso one is selected indiscriminately.Figure 4.7 Minimum Leaden choice policy ( WMIN )Fig.4.7 ( a ) shows the while in which the cells are selected. In Fig. Fig.4.7 ( a ) ,circled HOL place cells are the selected cell places, and the little square964.6 Cell choice policies with form fitingindicates loop figure in which matching cell gets selected. Fig.4.7 ( B )shows the cells selected in Queue length matrix. Fig.4.7 ( degree Celsius ) and Fig.4.7 ( vitamin D ) showanother possible chronological succession of choice of cells. It clearly shows that more figure ofcells are acquiring selected here than in WMAX policy. In this strategy, choosing non-zero lower limit from weight matrix will heighten the throughput because in eachchoice procedure we delete less figure of cells from the competition in the followingloop. This is precisely frigid of the WMAX choice standards. This work ispublished in Canadian Conference on Broadband Research 25 . But public presentationgraph were non presented.4.6 Cell choice policies with form fitingIt is seen that there are 2N2 substitution of forms for choosing cells in theabove matrix. However, because of the limitations on cell choice ( in a cell slotmerely one cell batch be selected from an input and at most one cell can be switchedto an end product port ) the figure of forms of the matrix suited for choice for pouch is N if M = N and much less than Nitrogen for M & A lt N. We constrain theform I of the N _ N matrix such that,XNj=1Iij =XNi=1Iij = 1 ( 4.2 )These forms are substitution s of Identity matrix. Any random form withabove limitation can be generated without hive awaying them into the memory.4.6.1 Generation of formsIf we have switch size of N _N so we need ( No1 ) 2 distinguishable cell places thatcan be used for exchanging. These generate other allowable permuted forms. action to guard N forms is as follows. ( 1 ) Get pattern I and take itsimage. This will give two forms. ( 2 ) Shift form I right cyclically. Repeatingmeasure ( 1 ) and ( 2 ) N times will bring forth N forms. If we take N = 4, so wedemand three distinguishable forms. To obtain these three form from Indicator matrix,we have to trade column 2 with column 1 and column 1 with column 4. Repeatprocedure mentioned above to obtain all 24 ( i.e. 4 ) forms. Fig. 6 shows theprocedure of coevals of forms. These forms are favorable forms. Theseforms are suited for execution by hardware, as they can be generatedutilizing parallel hardware.4.6.2 Longest Queue Priority choice with pattern match-ingWe o btain a soap value matrix X by utilizing the relation X = Phosphorusij ( Iij _ Lij ) .Here _ notation indicates element by element generation. In the illustrated974.6 Cell choice policies with form fitingFigure 4.8 Form Generationillustration of 3 _ 3 matrix, a upper limit of six forms will be available. Therefore,soap value matrix X has six elements. This matrix _nds the lucifer that achievesmaximal aggregative weight under the limitations of alone coupling, i.e. selectform I such that X = Phosphorusij ( Iij _ Lij ) is maximal and equation ( 1 ) is satis_ed.The column matrix X indicate the value obtained from di_erent forms as shownin ( Fig.4.9 ( a ) ) . Select maximal value from X under the restraint of uniquecoupling and in bend get the form to be selected for exchanging cells from HOL. Inthis instance I6 form is selected, ( Fig.4.8 ( a ) ) . In the selected form, 1 indicatesthat cell has to be selected from input I to end product port J. Once the form isselected so matching ce lls are deleted from the waiting line. It clearly showsthat 3 cells are selected for exchanging. If multiple entries in X have the samemaximal value, so take any one form indiscriminately. Round robin precedencemay be maintained in choice of forms. This strategy is di_cult to implementin hardware, as it requires ( N2=2 ) _ R spot adder where R is the figure of spotsrequired to stand for length of Queue. It gives better public presentation than LQPS.984.6 Cell choice policies with form fitingFigure 4.9 Longest Queue Priority Selection with form fiting4.6.3 Random Selection with Pattern MatchingIn this strategy, the form I with limitations in equation ( 1 ) , is indiscriminately chosen among the N forms. The logical ANDing of I is done with indica-tor Queue length matrix K. In this strategy, the throughput reduces under nonunvarying tra_c and it will be unpredictable.4.6.4 Maximal Weight with Pattern MatchingIn this method Indicator Queue length matrix K is considered. The sumweight matrix Z is formed such that Z = Phosphorusij ( Iij _ Kij ) ( Fig.4.10 ( a ) ) . The ma-trix Z indicates weight obtained utilizing Indicator Queue length matrix and formI1 to I6. A maximal value is selected from Z ( hashed elements indicates maxi-silent value ) . If multiple places have the same maximal value one among themis selected indiscriminately. In this instance form I6 and I1 get selected. Fig.4.10 ( B ) showsthe place of cells selected from the Queue length matrix. Once the form isselected so matching cells are deleted from the waiting line. The executionof this strategy is easy compared to LQPS with pattern matching.Figure 4.10 Maximum Weighted choice policy with pattern match-ing ( WMAXP )

Influence of Paparazzi on Society

If a somebody was to enter into any convenience store, in that location is almost a sure chance that he or she would construe a multitude of magazines and countersignpapers lining the shelves before the check come in counter. Each magazine obnoxiously highlights this weeks enlarged story or s open firedal. hitch on any television and there be almost as many entertainment news channels as there atomic number 18 world news channel. Is this society becoming obsessed with the lives and mishaps of noneworthy celebrities? Or be the tabloids so inaccurately depicting the lives of commonwealth that the median(a) psyche cannot wait to nail what they come up with bordering?How immutablely, the root of the job does not lay within the tabloids themselves, only when the paparazzi, who leave behind stalk, invade and sometimes even chase ren receiveed celebrities honorable to earn their next paycheck. These un passable invasions of privacy put many in the face of hazard. on that point be not only recent examples of the danger the paparazzi place on the lives of people, but examples dating back to the death of Princess Diana. When does society decide when the paparazzi has deceased in any case far, and what impartialitys should be put into place to ensure the prophylactic of those who are famous?One may question if they even charter the right to pluck that deep into some hotshots life. Due to the evidence that exists, it is necessary that laws are put into place to value the lives of these esteemed stars. The paparazzi originating from the Italian word, paparazzo, meaning buzzing insects are the identify of heavy scrutiny from the famous. The obsession with celebrities is not just a recent phenomenon but dates back to as far as recorded history. In ancient Greece and Rome, people created their gods as very human- comparable beings, let sex with character flaws and drama.Through the Middle Ages, the celebrities were royalty and nobilit y. In The Decline and Fall of the roman letters Empire, Edward Gibbon came to the conclusion that there were several factors contributing to the fall of Rome, including a disregard for civil keep. He states, The development of an over-obsessive interest in rollick and celebrity was one of the factors in the collapse of the greatest civilization ever known to man (Mell). Paparazzi gain and always will be the defecate for our societys problem of blurring the lines between private citizens and humans persona.As a result, societies as far back as the Roman Empire have succumbed to the trivial desire to watch the rise and fall of aspiring public figures (Mell). Nowadays, A paparazzo is defined as a freelance snatcher who sharply pursues celebritiesto take candid often compromising photos for publication (Hellmueller 9). Most are under the assumption that sacrificing privacy and intimacy of relationships disappears when they are thrust into the spotlight. It is widely understood that without media attention, their existence would be irrelevant to the masses.I assure there is a certain amount of my own privacy that I have to give up, states actress Halle berry (Lowry 21). Stars have come to terms with the fact that although evasive, if they require their lifes to survive they must be in the media spotlight. Visibilityis bouncy for a Celebrity. The paparazzo glorifies acts and magnifies sins (Hellmueller 9). Although twisted, stars that catch negatively charged light much(prenominal) as Miley Cyrus, Britney Spears, or Lindsey Lohan, receive more public interest than stars that are not involved in scandals (Hellmueller 9).Therefore, negative attention by photographers is a necessary villainy. As overmuch as stars resent the paparazzi and the scandals they ex bem purpose or even factiously conjure up, they understand that their relevance in the cut-throat world of Hollywood is reliant upon their constant media ikon and public interest (Hellmueller 10 ). Social media has consistently proven as an publication for the famous within the past six to seven years. Popular forms of mixer media such as Facebook, Instagram, peep, and Myspace, prove just how powerful scandals exposed by paparazzi can be in boosting your fashionableity.As of January 15th, 2014, pop singer, jejune heartthrob and common tar compensate for paparazzi, was the second most followed account on Twitter, a popular teen social media outlet, with 48,705,084 followers. Even more shocking is that this outrageous number increases by the thousands each day. Surprisingly enough, we do not observe any Twitter profiles that are non-famous pop culture phenomenons until we reach number 34 on the list, CNN Breaking stark nakeds, who only has 15,141,938 followers (Hellmueller 19).Consequently, this proves how important paparazzi butted celebrities are to the teenage audience in comparison to a news account that provides vital worldly information. The public is intrigued by the down(p)fall and the continuous mishaps of stars they supposedly come out up to. Therefore, the most accessible and informative way to keep up with celebrities day to day activities is through outlets such as social media (Ward 107). The constant hounding from paparazzi is to be expected when you are in the limelight in Hollywood, or staring in a new movie.But when stars such as capital of Minnesota Reiser and Michael J. Fox feel as if they are being invaded in cosy and important affairs of their everyday lives, they begin to question if photographers have gone too far. Both share disturbing personal experiences with lack of respect from the paparazzi. Michael J. Foxs wedding to wife Tracy Pollan was invaded, as well as the birth of his commencement exercise child, where paparazzi posed as medical personnel to get detai take information about the family. They even went so far to pose as mourners and sneak into a funeral when his father passed away.Paul Reiser, star of TVs Mad About You, could not attend the birth of his premature baby, because reporters and paparazzi had staked out the lobby and made it impossible to enter the hospital (Moore 2044). roughly take in that these innate disregards for privacy in such sensitive and important moments in a persons life are unnecessary and disrespectful. There is noticeable distinction between being unwillingly photographed while obtain at the grocery store, and being unwillingly photographed while exever-changing vows at a wedding.Neglecting the distinction between every day and sensitive moments in ones life is what leaves stars touch modality as if the paparazzi are intrinsically evil (Seiter 14). Possibly more disturbing than invasions of privacy, are the chilling tales told by celebrities when the sweep over persistency of the paparazzi proves to be un adept. Some stars, such as pregnant truthfulness TV star, Kim Kardashian, broadcast their stories through social media sources such as Twitter.On J une sixth 2013, she tweeted, Yesterday 4 cars boxed me in just to have me exciteure at their speed so they can snap through the windowI wouldnt let the paps paparazzi get a pic of me today & they imperil my life How dare they (Kardashian). She detaind by adding, Let me enjoy this weather month of pregnancy please without threats & being scared to leave my shell due to what dicey thing they threatened to do (Kardashian). It is impossible to miss the outcry of celebrities through social media, and as a result, many mash their negative opinions through this mean.Multiple stars, such as Ireland Baldwin, Daughter of Alec Baldwin, Liam Payne, Miley Cyrus, and Justin Bieber share their censure on social media with a variety of obscenity ridden posts, bashing the photographers for the nuisance and safety hazards they thrust upon their lives (Zissou). With any activity that exudes danger, there is a possibility that a tragedy could occur at any moment. With an adrenaline and dang er alter career such as being paparazzo, the competition to get the next cock-a-hoop shot proves to be too much at times.This career does not only present danger to the celebrity, but the photographer as well. Burke explains how Sometimes five cars full of paparazzi will chase later on a celebrity. And to make sure they dont lose their target they will often speed, run stop signs and even drive on the wrong side of the road (Burke 22). In 2013, Justin Biebers Ferrari was chased by hungry photographers down a California highway. One of the photographers, Chris Guerra, was struck and after killed while trying to cross a Los Angeles street after he was led to take Biebers car was pulled over for speeding (Zissou 14).Blair Berk, an lawyer who has represented many stars in court cases believes, Paparazzi are increasingly dangerous, the discover here is safety (Zissou 14). On August 31, 1997, in an even more disturbing, and widely publicized story, Princess Diana, was killed in a car crash in Paris after being chased down by a hound of paparazzi. These two immensely disturbing stories illustrate the actual danger that both parties endure. Both events sparked not only incredible controversy, but led to the call for laws prohibiting the dangerous tactics used by photographers (Moore 2045).One may question why a group of people would be involved in such a risky job that is associated with such negative sentiments. Some assume that the paparazzi are merely fame obsessed civilians without a real job. Others may believe that they receive joy in torturing celebrities. However, the reality is that the payout for the castigate single photograph could easily earn you fifty to one-hundred thousand dollars, on the low end. The average photograph at a movie post-mortem runs from $100-$300 dollars depending on the celebrity and the nature of the photograph.Pictures that capture altercations or mishaps are far more lucrative than a common photo (Hoffman). The big money is g enerated from photos that are in high demand and difficult to obtain, such as wedding photos and scandalous mishaps such as affairs and rehab entrances. jibe to Scott Cosman, owner of photo agency Fam/Flynet Inc. , magazines would pay a fortune for the eldest wedding photo of Brad Pitt, Angelina Jolie, and their children. Worldwide rights for a picture like that, with all the kids, I would say $10 million (Weisman). This is not the basic time a picture has been estimated for a price that outrageously high.The first picture of Jolie-Pitts twins was sold to People Magazine for 14 million dollars. Getting the right shot can boost photographers into ready wealth with the mere snap of the camera. Money is the sole motivation shag the paparazzis unsafe habits and it will continue to evolve like this until there is some sort of regulation introduced (Weisman). Stars have recently become sensitive of the fact that they are in almost sole control of the prox and present habits of the paparazzi. If they wish to bring about changes to the maltreatment and invasions of privacy they instantly receive, they have to stand up and do something about it.This exact surmise is just what stars like Halle Berry, Steven Tyler, Arnold Schwarzenegger, and Michael J. Fox realized, just to name a few. incite and fed up stars like these, have teamed up with members of the California congressional delegation and introduced the ain concealing Protection Act, which would make it a national crime to endanger anyones safety to take a photograph it would expand the definition of trespass to include using a zip lens or deploying high powered microphones in their home (Moore 2044). more are in support of this law, including people that were thrust into the spotlight unwillingly.For example, Ellen Levin, whose girlfriend was murdered in the Preppie Murder case that once dominated New York tabloids, complains how paparazzi once swarmed and invade her property in order to obtain pho tographs, do it nearly impossible to be alone with her familys grief (Moore 2045). Actress Halle Berry supports this law as well, but for the sake of her young childs safety. She claims that her daughter has a constant fear of leaving the house and feeling like she cannot move in the world in a safe way due to the unrelenting hounding of paparazzi that follow her everywhere she goes, including school (Lowry 21).Stars believe that this legislation will make the paparazzi more accountable for their actions while nonetheless being able to make money and do their jobs. Although this legislation is not already intact, states such as Hawaii and California have already taken action and won in the constant fight for privacy. immersion his final year in office, Arnold Schwarzenegger, the California Governor, signed a law into effect in 2010, enabling celebrities to sue tabloids, television, and other media outlets who pay for and use material they know was improperly obtained in violatio n of a persons right to privacy (Seiter 14).In Hawaii similar action was taken when Steven Tyler from Aerosmith passed the Steven Tyler Act making it easier for celebrities to sue paparazzi and others they see as invading their privacy. When Im in my own home and Im taking a shower or changing clothes or eating and I see paparazzi and then see that very picture in People magazine, it hurts, Tyler said (Hellmueller 20). He believes this clean of legislation will make Hawaii a more loveable spot for vacationers and solve the increasingly bothersome privacy problem they have there.Celebrities have become aware that they are in charge of their own destiny and that they actually have the power to make a remnant for their own wellbeing. As with any legislation, there are people that are against its approval. Some people believe acts such as the Personal Privacy Protection Act would be devastating for journalism. Not only would it intimidate the photography of celebrities, but it would infringe on the news-gathering ability of legitimate news organizations says Barbara S. Cochran, executive director of the Radio-Television News Directors Association (Moore 2044).Bills like this one would protect villains, frauds, and scoundrels whose activities are brought to light, adds executive editor of the Petersburg Times, Peter C. Nash (Moore 2044). Others argue that all paparazzi are not evasive and dangerous, and the masses should not be punished for acts concerning film groups of people. Magazine, newspaper and online blogs would be heavily affected as well. In 2012, the average magazine would have published 14 stories within its pages, 10 of them addressing scandals and big news regarding a famous celebritys life.If all of a sudden there was a lack of story material, sales for popular sources of this information would decrease heavily (Ward 119). Perhaps the strongest argument against these laws however, dates back to the organisation and the 1st amendment. Many argu e that these laws are restricting the rights that were outlined in freedom of the press. Any new law is going to run reek into the First Amendment. Truth is, most conduct is covered by real laws argues L. A attorney, Dmitry Gorin (Zissou). The dispute has turned into a clash of principles freedom of the press versus the constitutional right to privacy.There is not a doubt that this act would henceforward protect celebrities and their privacy, but in doing so, we may be violating one of the most renowned pieces of legislature. Many argue that the effects of laws such as the Personal Privacy Protection Act would bring about more negative than positive outcomes (Ward 128). The level of influence pop culture and the tabloids have on todays society is incredible. If magazines, newspapers and social media outlets were removed, the entertainment industry would not flourish as it does today. The influence that a mere picture can have on society is astonishing.For the future, if laws are not created to slow down the growth and intrusive nature of photographers, the esteemed celebrities society recognizes will be constantly put in harms way. The establishment of these laws and regulations will not only make it a safer environment for paparazzi, but people in the spotlight as well. When paparazzi and Hollywood learn to coexist in complete harmony and safety, there will no longer be such high price tags on images of such insignificance. Until then, the paparazzi will continue its trek through the entertainment industry as a dangerous but absolutely necessary evil.

How Urban Centers Affect Music Development

How did the rise of urban centers and trade affect the development of medical specialty? What where those developments? The centre Ages spanned from approximately 400 to 1400 A. D. In these cadences on that point was a lot going on historically that changed the world as we recognize it. I am going to write about one of those things that was liable for altering the way that euphony had been developed. Mainly about the economic expansion that changed the way that music as a whole was to be defined. With the issue of the population came the progress of certain economys.One of these would be in agriculture. Since there was a boom of people inhabiting the areas handle Italy and England there was a fatality to farm much and so this prompted people to come up with best ways to farm. As they boosted the agricultural out cat the population grew as well. This direct the possibilities of the expanding population to be able to pursue other(a) forms of work and other different lo ng distance trading opportunities. This gave more free time to be more creative in the arts. Does this affect the development of music? Yes, it has a huge affectInstead of music macrocosm in the main just a thing of the church it gave the people the time to look for their own interest in music. Individuals got to be more creative and truly were seeking employment in these different subjects. Instead of just being confined to music of the church they would teach music or put on shows. With the economy expanding as it was there was a market for the more wealthy couples to want to go be entertained and see vital performances. There was also more experimentation of different kinds of music which sparked things like musicians being more creative about their music making.Music was also on a regular basis being put into written form so that it was available to more and more people. Unlike when music was stuck solely in the church. Music was alter by the explosion of the economy in th e middle ages and love of music and expression was available to more and more people. This is still true to this day. Sources The Middle Ages Dr. Maureen Miller http//chnm. gmu. edu/courses/westernciv/video/miller1. html Medieval Guilds Gary Richardson, University of California, Irvine http//eh. net/encyclopedia// denomination/richardson. guilds

The Internet Brings About Some Disadvantages to Users and Society

It is obvious that in todays modern world, people access to information engineering science for granted. Although it is necessary for our vivification to contact with each other easily, technology also causes some problems, which touch relationship people. In my point of view, there are two aspects twain positive and negative impact from technological development. Since the internet was invented, which has made keen changes lifestyle in society, almost activities are able to implement with technology.To mystify with, the online- communication tools such as email, teleconference software, messenger it is helpful to bring together people, who live far from their family or colleagues work in different regions. For example, everyone kindle perform various activities by e-commerce wish booking accommodation, flights, purchasing wedge. without leaving home. Therefore, the internet becomes prevalent device in modern life, which seems like a major technological breakthrough. Otherw ise, overusing the internet and neglecting the real life kindle lead to social isolation.Researchers reveal that people who spend too frequently time at the computer tend to have difficulties when they communicate with individual in real world. When internet access fills most peoples time, and even their leisure time, this is cause of disconnection with their family, friends or community. Furthermore, it also issue in some healths problems such as obesity, shortsightedness In conclusion, technology has both pros and cons. In my opinion, the advantages are stronger than disadvantages the internet brings umpteen benefits and will not disappear. Thus people should learn to use technology efficiently so that we can limit their bad effects.

Police Brutality Essay

Police work is dangerous. Sometimes patrol chuck in situations that excessive chock up is needed. But, beca commit some officers use these extreme measures in situations when it is not, police viciousness should be addressed. The use of excessive force whitethorn or may not be large problem, but it should be looked into by both the police and the public. For those people who feel racism is not a factor in causing the use of excessive force, hither is a fact. In Tampa Bay, Florida five men died while in the chains of the Tampa Bay police department. The thing is the Tampa Bay Police Department is make up of mostly white officers, but of the five men who died no(prenominal) where white. Four of the five men that died were African Americans, and the other man was a Mexican.If the incident in Tampa Bay does not show person racism, this fount might. In New York City, an average of seven Latin Americans were killed a category between 1986 to 1989, but in 1990, that number increased . In that year, twenty-three Latin Americans were killed by police gunfire.Police brutality is involving the unnecessary and unjustified use of force that is either physical or verbal. Other than the police stopping brutality, the use of reexamination boards can be used. These boards moldiness be equal to receive all the evidence in a case, including the police audio tapes, in order to make fair judgment if excessive force was used or not. If excessive force is present in cases, these review boards must be able to punish the police or they be almost useless.Whether or not a person believes police brutality is a serious problem, it must be stopped. In some cases, where much force is needed than in others, it is still there. Even in areas where police and the use of excessive force is not a huge problem, it must be decreased by both the police and the public. Finally, there inescapably to be rules making sure that this never happens again.

Comparing and Contrasting “The Necklace” and “The Gift of the Magi” Essay

The main(prenominal) personality in The Necklaces, and the main slip in The Gift of the Magis, personalities differ from 1 a nonher vastly. In The Necklace, the main character Mathilde Loisel is an ungrateful middle class woman who seeks riches and admiration. Alternatively, the main character in The Gift of the Magi, Della materialization, is compassionate and works very hard to sully her husband a present, and ultimately, selling the one thing that was more unusual to her than anything else, her hair. Mathilde is selfish, and when her friend, Madame Foreister is sympathetic enough to let her borrow her jewelry, Mathilde asks rudely, Havent you anything else? (Maupassant, 39). In contrast, Della is very appreciative when she receives a hairpin, and is very unselfish when giving extraneous her hair to buy a present for her husband. Mathilde and Della argon also both remotely poor. In the beginning of The Necklace, Mathilde and her husband were pretty well despatch, not too r ich, and very simple.But at the end of the story, they are m otherwisefucker poor, having spent 10 years paying debts. On the other hand, Della started aside fairly poor, only being able to gather $1.87 for a Christmas present, tho enjoyed life all the same. These two women are also un want one another because of how they treat their husbands. When thinking ab come forth what to get her husband Jim, Della thought, Something fair and rare and sterlingsomething just a little bit tight to being worthy of the honor of being owned by Jim. (Henry, 6) This adduce launchs how much Della loves her husband, and how she thinks it is the best thing in the world to be his, and to be married to him. Meanwhile, instead of feeling like her husband won her heart, Mathilde feels like she settled for him. She shows these feelings for her husband when O. Henry writes and she let herself be married off to a little clerk in the Ministry of Education. (Maupassant, 1).Madame Loisel also does not sho w gratitude towards her husband when he acquired the tickets to the party, and when he spent all that money get her a dress when he really could have bought something for himself. On the other hand, Mrs. Young is very flattered when her husband buys her a present, even one that she has no use for. Both The Necklaces, and The Gift of the Magis, endings are ironic. In The Necklace, Mathilde and her husband come about most of their young life paying off a Brobdingnagian debt because of a diamond necklace that she had lost. 10 years later, she ran into the friend from whom she borrowed the necklace from, and found out that the necklace they thought was thirty-six thousand francs was only five hundred.The Gift of the Magi cease in a more comical irony than The Necklaces misanthropical irony. Della had cut her long, lushes hair to buy Jim a chain for his pocket watch, and Jim change his prized pocket watch to buy Della a lavish pin for her hair. The Young couple didnt mind that they both bought something the other one no longer needed, they were just happy to have each other. People are confronted with choices every day, and in The Necklace by Guy De Maupassant and The Gift of the Magi, by O. Henry, the main characters make subconscious choices to act selfish, or to act grateful.

Poem Nettles

When analysing verse forms Netttles and born yesterday, both argon similar in how they show a kindles chi flocke and responsibility for a child. While Nettles highlights the anxieties that a p bent has for their child, the latter deals with the hopes a p arent laughingstock wish upon their child. Both drug abuse various language techniques and structure to remove how parents can have different ways of expressing their relationship and love for a child. natural yesterday depicts this love for a newborn baby, but this poem is written in a more hopeful, improper manner.The first stanza of Born Yesterday highlights his views of what the others*( faceing to mean most people) hope for in a newborn, which comes crosswise as fairly sarcastic and or so as if he despises upon this general flavor of your child having the best affaires that life can take awayer. This banter or mocking appears to be shown in the hunt running off a spring of innocence and love. In the fourth rakehe ll he uses the term usual stuff , which further highlights this proscribe opinion as Larkin seems to think they are boring and non-realistic.His love for this baby is comes across in a specific way and is fairly unusual almost as if he is just writing it in hope, for example in the buy the farm line of the first stanza well, youre a lucky girl These unconventional aspirations continue into the atomic number 42 and final stanza where he gives a more soulfulnessalized view on how he would like to see this child prove up. De ache the repetition of negatives that he uses such as towards the end its nonetheless clear that he cares deeply about this childs future as it is hush up written with positive hopes.The oxymoron on the third line An average of talents, expresses that soulfulness that is non at rock bottom but still non having many luxuries at the similar time can result in the baby having a happy life, and this sums up the overall message that Larkin is getting across to the audience. This can even be seen before on the second line where it could be said to almost be insulting when he says may you be ordinary. Furthermore, he says how he wishes for the baby to not be ugly but immediately following with not better-looking, balancing his wishes in align to reinforce the baby being naught more but nothing less in life.Repetition in impossible and working in the eighteenth and nineteenth lines increases the sense that this one thing spreads to disrupt everything else, but likewise shows the extent of how specific a parent could be in detail about a child. The way in which Larkin writes the poem, particularly in the first stanza when explaining the special hopes for a child that are normal, shows that these things may inevitably and that she may not have very much project over living her life, almost the opposite way to how he would like. This tells he understands how conglomerate a persons dreams for a child can be.The five adjectives in qui ck succession towards the later part of the final stanza show how complicated this catching of happiness is. In addition, the rhyming couplet in the last two lines gives these lines more meaning as the repetitive adjectives stay in the readers mind and it leads to an obvious close. The last four lines also tell us that happiness can come in many ways, and that this is what he in truth wants for the baby, and this has been his feelings throughout. However these lines do stand out to the more controversial tone of the rest of the poem.With the poem consisting of just two stanzas each makes it very impressive by how it gets the idea across of how someones life could plan out so differently, despite how much a person wishes it could plan out. In contrast, Scannal *(poet of Nettles) Nettles takes a simple and common occurance, and thinking about its implications shows various techniqus to show the possibl take of a parents protective measures. The poem is hardly one stanza with 16 l ines and has a strong reguler rhyme scheme. The rhythm gives the poem this organised and at the same time a rigid feel to it.Its possible that the poem consisting of 16 lines is done with intent as a symbol to how long a parent has a bond with a child. It is also reminiscent of a sonnet, often a love poem. The love in this poem is of a father who is trying to protect his son but who realises the futility of this. Every other line rhymes in this poem which has the personnel of making the poem seem more intense as the rhyme is not overly obvious. It is also written in the first person which makes it seem so much more personal, my son, I saw and shows Scannal wanting to make the reader sympathies for the child.He reminds us in the last two lines our lives are exposed to physical and negative disturb. This Ab Sb cd cd rhyme scheme public figure used throughout to possibly suggest how soldiers march in slay sink and can maintain this synchronisation. The use of the iambic pentimeter adds tro this structured effect as it uses a 10 syllable limit a line. Line 10 has an extra beat which shows the poets anger at these nettles and really makes it stand out. The use of enjambment in the fourth, fifth and sixth line shows a fib style and brings out an overall theme of emotion with the use of beginning rhyme.This alliteration can be seen on the 6th line. The bold sound shows the pain that the child is suffering with the term tender skin used as a contrast to the childs pic. The word bed in the first line makes you think about what the nettles represent, and by using words referring to the military, this can be seen by the extended metaphor. These military/army metaphors bring out the nettles spite more vividly, together with his own feelings of anger and aggression. They also make the hurts that are inflicted upon the child sound more severe than they actually are.This demonstrates how a parents love for a child can reach the point of where they exxagerate reality, in order to make us as an audience feel more sypathetic for the person they care moe than anything else about. This is shown when he explains how he lit a funeral pyre to sheer the fallen dead, implying that these nettles could be something that could inflict pain upon his son in the future. The sympathetic tone at times shows he is aware of his sons vulnerability once again in the 6th line as the raptorial sound reflect the sharp pains that were experienced.The idea that he knows theres only so much he can do in testimonial is shown on the second from last line, when he explain how the tall recruits had been called up again. Overall , after analysing both poems, I fell that Nettles is more impelling in it showing how relationships are present among families. Through the use of a catalogue of language techniques he manages to get across the emotional and invariable pain that family relationships can bring, and that despite the amount of care one can have for a child, this may n ot be enough to let out them from meeting issues in their future.

Financial Statements Essay

2. reexamine the Financial Statements Income Statement from the Accounting and clerking lesson under the telephone circuit Finance section of this course. Use the information from the example income statement for Jamies Bead Jewelry to answer the questions below.a. What are the two sources of revenue for the confederacy? (0.5 points)b. What is the companys total revenue? (0.5 points)c. What is the companys straighten out profit? (0.5 points)d. Is the company experiencing a profit, or a loss? (0.5 points)3. Review the Financial Statements Balance Sheet from the Accounting and Bookkeeping lesson under the stage business Finance section of this course. Use the information from the example balance rag week for Jamies Bead Jewelry to answer the questions below.a. What is the value of the companys assets? (0.5 points)b. What is the total of the companys liabilities? (0.5 points)c. What is the total owner candour? (0.5 points)4. enter the following financial ratios. TIP If you dont remember how to look financial ratios, review the Calculating Financial Ratio pages from the Accounting and Bookkeeping lesson under the Business Finance section of this course.a. A company makes a net profit before taxation of $12,000 and has $20,000 in total equity. inscribe the companys drive out on equity as a percentage. (0.5 points)b. A company makes a net profit before tax of $5,000 and has total assets with a value of $10,000. Calculate the companys return on assets as a percentage. (0.5 points)c. A company has $1,400 in liabilities and $1,500 in assets. Calculate the companys debt ratio as a percentage. (0.5 points)d. A company has $1,400 in liabilities and $1,500 in equity. Calculate the companys debt to equity ratio as a percentage. (0.5 points)e. A companys electric certain assets are $30,000 and current liabilities are $19,000. Calculate the companys current ratio as a percentage. Does the company have enough assets to establish its liabilities? (1.0 points)

Jewish Passover

JEWISH PASSOVER fiesta caprice The mood of this fiesta is happy as it is a exultation of freedom. measure AND DURATION Passover begins on the 14th or 15th day (depending on where you are from) of the month of Nisan and ends on the 22nd day of the month of Nisan. It is celebrate for seven days in Israel and eight days outside of Israel. The actor for the difference has to do with the way the ancient calendar worked.HOW DOES THE RITUAL invent THE RELATIONSHIP BETWEEN JEWISH PEOPLE AND GOD? The ritual reflects the kind between Jewish people and God through the purpose of the fete. The become of Passover for Jews is to create a connection between ones self and God by fulfilling the biblical commandment from God to the Hebrews of commemorating and celebrating Chag Ha-Matzot (the festival of Unleavened Bread).WHAT PRACTICAL/ETHICAL ACTION COULD COME OUT OF CELEBRATING THIS FESTIVAL? By recounting the events of the first Passover during Seder before dinner, Jewish people olfactor y perception as if they had been personally involved in those events, therefore making them find oneself more aware of the events and they gain more empathy toward those still living to a lower place oppression and consequently work towards gaining their political and physical freedom as well.As well as this, another ethical action that comes out of the celebration is that many Jewish people invite all of their friends and family around for Seder and in particular the dinner. EXTRA FACTS *The Passover festival is the oldest festival/holiday in Judaism *Passovers reveal comes from the last of the Ten Plagues visited on the Egyptians by Yahweh before the Exodus *This festival has had an influence on some other religions, for example Christianity.The Christian counterpane of Maundy Thursday finds its roots in the Jewish feast of Passover, the night on which the Last Supper is generally thought to have occurred *This year Passover begins on show 25th and ends on April 1st BIBLIOGRA PHY URL http//judaism. about. com/od/holidays/a/Jewish-Holiday-Passover-Pesach. htm hear VISITED 9-3-2013 URL http//www. religionfacts. com/judaism/holidays/pesach. htm DATE VISITED 9-3-2013

Bias in Womens Sports Essay

The valet de chambre of sports is strictly dominated by a male hegemonic structure, which is non exactly welcoming to the thought or thought process of sharing this kip down of sports with the opposite sex. The term hegemony is defined as the dominance of mavin nar mark or group of individuals over the otherwises. Although wowork force drop shown a passionate by-line for sports, their ability to join this culturally powerful organization as prise masters has non been completely accomplished.They claim been given opportunities to participate in acrobatic argonas that argon not the most culturally popular venues within Ameri freighter culture (i. e. golf, gymnastics, swimming, and tennis), but their inception and respected entrance into the American conglome identifys of the sports world (i. e. hoops, baseball, and football) have been optably denied. Men suffocating treasure their superior control of this cultural superstructure and fear the estimate of allowing the o pposite sex entrance into their wanted stratum.Mens ultimate trepidation is sports not cosmos more thanover their secret possession. Wo manpower have passionately fought to prove themselves as strong enough, erudite enough, and tough enough to survive in the historically constructed system custody have carved out the association of sports and the manner in which it operates. Although their hope little attempts have allowed them to chip through the first few layers of this concrete barrier in which they ar faced with, their attempts to delve deeper to ultimately reach the message of its existence has been a disappointing failure.Despite the increase in feminine athletes participating in sports at a college and professional level, the use of effeminate athletes as product endorsers has been limited. Some womanly readers standardized my wife has suggested that thither may be an obvious media bias against female athletes and other problems colligate to how wo manpowers la ck of universe feminine is portrayed to the general. I thumb that women athletes dont get enough recognition compargond to male athletes in the media, and how they dont appear as profitable product endorsers in magazines or commercials as men. plainly if five part of media reportage is dedicate to womens sports (Adams angstrom Tuggle, 2004). The clock time media spends to publish these articles of women athletes are significantly less compared to their male athlete. Many companies choose not to endorse women athletes (Grau, Roselli, and Taylor, 2007). Mens sports journalists tend to focus on coverage of police squad sports for men, plot of ground womens sports coverage usually is focused on individual sports. In some(prenominal) articles, the media defends its biases claiming that it is what the popular wants, and not all viewers are concerned in womens sports.I tactual sensation the number of women unraveling professional sports has drastically increase over the past decade, but the medias news coverage of womens sports has not increased with this movement of women in sports. On ESPN lie in news radio, they have mentioned over the last ten socio-economic classs, there has been approximately no commute in the pctage of national airtime that was designated for womens sports. Only more or less one in ten sports articles and TV sports stories include women while eighty-two percent of idiot box sports stories cover mens sports.Women sterilise the cover of magazines or sports pages less than fifteen times a year (Huffman, Tuggle, amp Rosengard, 2004). According to Adams and Tuggle (2004), in 1995, the length of mens television sports stories were a little over a minute, where stories covering womens sports were merely intimately forty seconds. With two professional sports leagues, it was take for grantedd that the coverage of womens sports would increase, but this is not reality. The coverage of womens sports on the television show, ESPNs Sports stub, has actually decreased. In 1995, Sports concentre aired about 730 stories on men and only about 30 on women.The dimension was 251. In 2002, 780 stories cover mens sports. Only 16 stories were about women and the ratio was more than 481. ESPN did dedicate a weekend to women in sports. During this time, Sports Center only aired three stories that included a woman the other 60 were about men. Kian, Vincent, and Mondello (2008), found that about s dismantlety-five percent of the young York Times and USA Todays articles covered mens hoops game. Less than one percent of the articles included both men and women, and two dozen percent focused on just womens basketball.Huffman, Tuggle, and Rosengard (2004) analyzed several(prenominal) universities coverage of womens sports. though forty-one percent of the college athletes are female, 73 percent of the sports newspaper articles focused on male college students. Eighty-two percent of television sports stories were dedicate d to male athletes. In both newspaper articles and television stories, baseball was covered the most. Mens basketball was twice as likely as womens softball to be covered. Less time has been devoted to womens sports coverage, and when it is, it is usually an individual sport compared to womens team sports.This is a large(p) example of The Elaboration Likelihood Model. It states that there are two routes through which persuasive messages are processed. My central route would be to provide and give examples of the statistical analysis increase in audiences exhibit womens sports, and it would be a good investment. In these modern times, women are more successful and reckoning for role models of strength and beauty, like a successful empowering female athlete. Celebrity women athletes can be positive catalysts in selling apparel and have great news worthiness.In my opinion, the media seems to favor womens individual sports compared to womens team sports. Out of 16 Sports Center storie s that covered womens sports, 12 were individual sports. Only two were about womens basketball, though it was almost the end of the WNBA season (Adams amp Tuggle, 2004). In the 1960s, there were less articles on womens Olympic sporting events compared to articles published in the 1990s of the same genre. In 1996, 36 years later, NBC proclaimed that womans team sports would be emerging.Even with this rangy announcement, NBC only aired a few minutes of a womens association football team winning the lucky medal over China. They did not even have a reporter available at the womens gold medal winning softball plot. Over half of the womens Olympics sports covered were individual sports. These sports included swimming, diving, and gymnastics. Serena Williams, a tennis player and Marian Jones, a track athlete, are the only females that have been on the cover of ESPN pickup in the course of five years. Female athletes in individual sports are twice more likely to be in magazines than as those who play on team sports.In several related magazines like Sports Illustrated for Women, females models are dressed as athletes rather than real athletes and cosmos pictured posing with props like soccer balls, to add more sex appeal to the magazine. Some journalists say this is because womens individual sports are considered more feminine than the team sports like basketball and soccer where women look frazzled and sweaty (Grau, Roselli, and Taylor, 2007). Mens sports are still the ones that bring in the big bucks for ticket sales and popularity. Seventy percent of the NCAA division athletic figure goes to mens basketball and football.For e genuinely buck that is spent on womens sports, three dollars of the same budget is spent on mens. For example, male coaches in almost every instance are gainful more than female coaches (Huffman, Tuggle, and Rosengard, 2004). Women athletes are given much less multimillion dollar endorsement contracts than a male athlete. In 1998, 2 00 female athletes from some sports signed various endorsement contracts. The NFL alone had 250 players that signed deals with Nike. Over cd male athletes from football, basketball, and soccer had endorsement contracts with Reebok that same year (Grau, Roselli, amp Taylor, 2007).If the viewers wanted to see more of womens sports, then the network would great fully air what the viewing audience would like to see. During an ESPN television show, town Meeting, a female viewer in the audience asked the Senior wrong President and Manager of editing, why does ESPN not report more on women athletes and womens sports? I can remember David Shaw crook to look at her directly in the face and saying ESPNs job is to report and cover the news and sports that our viewers are posted in.He leaned forward and reiterated that their goal as a sports syllabus network was to get the highest rating possible, and they must air the sports news the public wants and will watch. Mr. Shaw in like manner mentioned that the network cannot generate interest in womens sports without solid data of interest, and if that is what they want to see they need to make this interest known. I feel some diehard male sports fans have a sense of Cognitive Dissonance theory. They think that its not chill to cheer for womens sports, its not as exciting or fast paced as mens sports.The theory of cognitive divergence in companionable psychology proposes that people have a motivational drive to reduce dissonance by altering existing cognitions or adding new ones to create a unvarying belief system. An example of this would be the conflict between wanting to watch womens sports and knowing that media doesnt have interest a person may try to change their feelings about the odds that they will actually suffer the consequences, or they efficiency add the constant element that sticking to your guns is worth short term benefits.The network does air WNBA games on ESPN and ESPN2, but they seldom air high lights. Christina Brenamen, a commentator for ESPN, said that she feels the network doesnt care and not to carry any changes anytime soon (Adams amp Tuggle, 2004). Grau, Roselli, and Taylor (2007) found that many companies do not use female athletes as endorsers of their products, because they think that the average female consumer does not identify with female athlete, like males do with men athletes. Some of the companies assume that the average female consumer do not fallow womens sports.They also suggest that some female athletes are too masculine and then do not have sex appeal. Angelini (2008) surveyed many individuals asking views about ceremony mens sports vs. womens sports. He wanted to display the stereotypes that individuals have on sports. Most of the actors believed that womens sports were not as stir or exciting to watch as mens sports. Those who participated in the study were asked to watch several sports clips while their heart rate was analyzed. afterward the clips were watched they were asked to answer recognition questions about what they had seen.Both male and females scored higher on the recognition questions after viewing female athletes. If the heart rate increased while the participant was watching the sport, it was determined that their stimulation was high. If their heart rate was stable or deceased while watching the clip, it was determined that the participant was not aroused. Though most participants said that they were more aroused when watching the mens sports, their heart rate actually determined that their arousal rate when watching womens sports was the same as mens at the beginning of the clip.Toward the end of the clips of mens sports the arousal rate actually decreased. Angelini (2008) determined that because of the way the media depicts female athletes, the public thinks that mens sports are going to be more exciting, through with extensive physiological look into determined there are really no major differences . Since Universities viewed basketball as too masculine for women to play, and did not want to award the women athletes of their school. The NCAA did not hold a womens partitioning 1 tournament until 1982.In 2004, a womens Division 1 championship game received the highest national television rating of any womens or mens basketball game that had ever been on a cable channel, up to that point. After analyzing two national newspapers and two sports blade sites, during the 2006 NCAA and womens sports tournaments, five main themes seemed to emerge from all of them. One, womens basketball players were oft compared to men. Two, men were never compared to women. Three, the female athletes were often said to be experienced players because most of them had grown up playing against boys.Four, the fathers of the athletes were interviewed more often than the mothers, because of their athletic ability. Finally, gender was mentioned as a main topic compared to the articles than mens sports. I n every article mens basketball was reported before womens. I would assume that there would be fewer gender biased remarks from the writers, but this was not the case. Even though writers have a little more time to evaluate on what is being written, unlike live television commentary, biases often still emerged (Kian, Vincent, amp Mondello, 2008).Though the number of women playing sports has drastically increased, the media coverage has not kept up. The womens sports covered typically are more feminine and individual like swimming, gymnastics, tennis and golf. Those sports activities are viewed as more masculine, like basketball, soccer, and softball, received significantly less media coverage. The media blames society and society blames the media for the differences in gender bias of sports (Grau, Roselli, amp Taylor, 2007). It is unknown if television networks such as ESPN actually do research on what people would like to watch.They do not know that litre percent of women say they watch television sports regularly and forty-six percent of men say that watch some womens sports (Adams, amp Tuggle, 2004). The 2004 NCAA Division 1 womens basketball championships received the highest rating of all college basketball before then. One would think that after this evidence of interest, womens basketball would receive greater attention.This is a great example of Evaluation dimension in which our inner systems (beliefs, attitudes, values, etc. all support one another(prenominal) and when these are also supported by external evidence, and then we have a comfortable state of affairs. We also have a very strong need to believe we are being consistent with social norms. Like in the case of following other sports fans that are arouse in womens sports. When there is conflict between behaviors that are consistent with inner systems and behaviors that are consistent with social norms. A fitting poser would be the potential threat of social exclusion often sways us towards th e latter, even though it may cause significant inner dissonance. manoeuver for example, if I would approach my fantasy football team and said can we create a team in womens sports, that would really conk some conflict within my group dynamic? I feel more research needs to be conducted to determine if it is really the public that is biased, or is the media just fallowing the same trend that they always have, and they just choose to report sports in the same standardized way. If we start to challenge the idea that masculinity defines sports at the cultural level. I believe that we will one day be able to develop an ideology that teaches and defends this innovative idea of gender quality throughout the educational process. The ultimate goal being that the foundation of sports promotes and abides by the system of gender equality at the professional level of womens sports.

Situation Analysis/Target Market Identification Report for Ford Falcon Ute

10850 food securities industry tushing 100 Sem 1 2013 SA/TM ID tell Cover Sheet Name______adf_____S aloney Student____________sfaf_______________ Student Number___012545654__ 12345678_______________________sf_________ Tutors Name__sfaf_____ Tina Tutor _____________fasdfdf________ tutorial Day________Wednesday_______adfdf___________________________ Tutorial Time______10am 11. 0am_______________________asdfdsf____ Student Comments to Lecturer/Tutor (if every)________adff_____________________ _________________________________________________________________ ____________________________adfsdfsadf_____________________________________ Please contemplate the following and electronically sign where indicated Declaration I decl atomic number 18 the affiliated assignment is my sustain break away and has non been previously submitted for assessment. This work complies with Curtin university rules concerning piracy and copyright. (Refer to www. policies. curtin. edu. u/documents/unit_ outlines-plagiarism_state. doc for copyright and plagiarism info. I construct simple machinery a copy of this assignment for my own records. Electronic Signature of student____adfsdf__Sally Student_______asdfsdfsdf_________ Recorded Mark____________________________________________________ Lecturer/Tutor who marked __________________________________________ CRICOS (Perth 00301J) (Sydney 02637B) TABLE OF table of contents Situation depth psychology/ localise market place built in bed Identification Report for cross hunt down Ute. 3 1. Situation Analysis/ incumbent Marketing shamble 3 1. 1 1. 2 1. 3 1. 4 menstruation reaping 3 present-day(prenominal) Price.. 4 Current Place. Current Promotion 6 2. 0 Segmentation Theory 7 2. 1 2. 2 2. 3 3. 0 4. 0 Define cleav get along with ( exploitation to a greater extent than respectable the textbooks definition) .. 7 Explain partitioning . trey benefits to cut across hunt down Ute from using pieceation. 7 order Market Char acteristics/ go steadys/ precept Table 8 Reference tendency.. 16 accompaniment knave 2 of 18 Situation Analysis/ buns Market Identification Report for intersection run Ute. 1. 0 Situation Analysis/Current Marketing Mix . 1 Current Product cut through hunt down Utes (FFU) atomic number 18 eye-catching utility fomites that ar ready(prenominal) in several bright colours. The facade of the vehicles is sleek and sporty with flashy rims which promises military group and the back of the FFU is like a truck. The FFU is unique and provide allow substance ab role for both work and play. The political machine would compendium to masculine audiences who go back use in a utility vehicle. The distinctive aspect of the proceeds is the fording emblem which is oval and dark blue with silver outline and cozy ring with the brand crossroad in cursive font.The emblem is recognizable worldwide. The basic benefit that customers get when purchasing a FFU is entranceation. But, the FFU offers more the railroad gondola car serves as an icon and an Aussie blokes style accessory (McDowall 2012). non wholly useful for work, the vehicle is multi- pop the question as it allows them to be a amorous when it is fitted-out with an old mattress for star gazing (McDowall 2012). Also, the consumer whitethorn head to the beach with mates for or so fun and throw a barbie with most beer and prawns in the back (McDowall 2012).The b ar services that customers john get from the obtain of this vehicle be exquisite long-term customer service and dealer warranty services for the car. Customers may too visit the website to understand the company and the vehicle more. In asset to that, extra accessories for the FFU are available for customers to acquire. For example, car insurance, GPS, rubber floor mats, drag bars, mudspats and many an(prenominal) more ( carrefour 2012). Customers may to a fault be gifted with hybridizing merchandises for example, caps, umbrella s, key chains or mugs when they leveraging the vehicle. The FFU comes in many makes and models. at that place half-dozen diametrical models of the FFU that customers can choose from. Customers can choose between gondola or manual transmissions, and customize down to what colour and trimming to option and specification. existence able to customize and personalize the FFUs is a big interchange point for customers, as they go forth feel that their vehicle is unique and unrivalled of a kind. Potential buyers volition spend a significant join of time hearting for the product as it is a big investment. They pass on begin with information calculate, consulting relatives and friends, salespersons, do online research and read testimonial from reliable customers on forums and blogs.If customers cannot find the FFU, or if the wait is too long for the vehicle to be delivered, they skill accept a substitute. There are many competitors with similar products in the market, for exam ple the Holden Ute, Nissan Ute, Mazda Ute and many more. On the some otherwise hand, when a customer has had their heart set on a product which they had worn out(p) so much time researching on, they might p parent to wait, especially since it would be a significant investment. The FFU has been in the market since 1961 (Hammerton 2012). cut across seduces all types of vehicles which vomit up from cars, sports utility vehicles, commercial and performance.The FFUs are known to be fast, reliable and lasting. The FFU is unalike to competitors because of the stylish design and the reputable brand name that has been in the market for more than 50 categorys. Page 3 of 18 1. 2 Current Price The FFU exists in a monopolistic competitive environment. It is the market where separate of sellers exists to offer similar products and sellers suffer to contrastiveiate themselves using branding, quality and features of the product (Martin 2012). Sellers also use expenses to differentiate themselves from the competitor. Price makes an impact to the demand of vehicles as the FFU cost a significant amount.If a FFU cost A$40,000 and if the price of the FFU decreases by 10%, it allow for be a discount of A$4,000, which makes it a very good deal where demand testament just about likely increase. On the other hand, if the price of the FFU increases by 10% it provide mean that buyers will now have to pay A$44,000 for on the nose the equivalent vehicle, then demand will most likely decrease. Customers will begin searching for another option with better value to purchase as there are many similar vehicles in the market. The melodic phrase cost are very important when determining the price of the FFU.This is because any cost that is going into the production, usualise and distri exception of the car is passed on to the customers. Sellers will have to search for the most effective and efficient option of producing the vehicle parts, and assembling the cars. Some of th e sellers decisions which will affect the prices of the vehicles are, costs of having the vehicles assembled in countries the vehicles are sold at analyzed to the delightping costs of assembled vehicles to be sold internationalisticly. conveyance costs are expenses that must be considered when setting the price of the FFU.Labour costs play a significant part as the vehicle has to be produced from raw material up until to the sale of the product. Some considerations to reduce the costs may be to employ intermediary agents to assist with other operations that may require some specialty expert knowledge. The price of the FFU is in the shopping mall range amongst its competitors. Current price of a basic FFU compare to competitors are as listed in the table below Ford Falcon Ute Holden Ute Mazda Ute Volkswagen Ute From $41,595 (www. ford. com. au) From $38, 990 (www. holden. com. au) From $28,560 (www. mazda. com. au) From $43,990 (www. volkswagen-amarok. om. au) Buyers of the FFU will base purchase on the exposure of the product (please refer to section 3 for a detailed report of the bottom market). The buyers are looking for a product that is distinctive and unique and a durable vehicle. The vehicle will be used to travel extensively on an everyday basis for both work and leisure. Hence, the vehicle buyers choose to purchase will have to be able to withstand the weather, terrains, and wear. Price is not so much an issue, however when compared alongside other similar vehicles (as started in the table above), the FFU seems to be selling on the more pricey side.Therefore, if the buyers are budget sensitive, they may decide to weigh in other brands and test-drive the other brands of Utes that are more budget friendly. Page 4 of 18 1. 3 Current Place The FFU uses intermediaries in their business. The use of intermediaries in businesses ensures the effectiveness and strength on how the business is run. It also reduces costs and increases competency of a busin ess. Therefore, customers are not able to buy the product directly from the Ford factory. There are many places aside the factory that customers can purchase FFU from.Ford is an international brand and the company strives to ensure that customers can find their products easily. Locations that customers can purchase the FFU are official dealerships, closed-door sellers, franchised dealers and private car yards. The most diaphanous location customers can purchase the FFU is from a Ford dealership that is available worldwide. Customers may search on the Ford official site for a dealer location closest to them. The vehicles are also available for purchase from a licensed dealer for example, John Hughes, AHG and many more.Customers may also choose to purchase the FFU bit hand from a third gear troupe for example a previous owner (a private sale), a licenses private car yard, or tear down a franchised car dealer. Customers may search for car listing information in the classified sec tion of the unseasonedspapers or on though the internet. Major newspapers like The West Australian and discontinue communities newspapers like the Canning Times or Freemantel Gazette will have these listings and information similar to free online advertisement pages like www. carsales. com. au or www. gumtree. com. au and many more.The feature of speech of the FFU that influences its distribution is the, size, rules and regulation of export countries, durability and demand. A vehicle is a huge product to ship and transport internationally, thence as stated above in Section 1. 2 of the report, Ford may have partnerships in various locations to produce parts of the cars and have the parts shipped to be assembled in different locations to save costs. However, if the costs are too laid-backschool and it is not viable to produce or ship a car in certain countries, then Ford might decide not to distribute to that particular country.Affecting distribution decisions are also the taxes and regulations of imported cars in certain countries. In Malaysia, the government aims to protect their topical anesthetic car brands and had imposed exorbitant tax prices on imported cars. In this instance, it may reduce Fords affluence in the Malaysian market and definitely reduce sales. Hence it is important for Ford to calculate extensive research and consider if distributing their products to certain countries will be profitable. A positive aspect of distribution of vehicles is that they have no use by date. There is no shelf-life and a car is a machine that will still work after 6 months.The only downside is to consider the course of study the car was made as cars lose their value from the date it has been produced. The seven-day it has been sitting in the show room or the store, or has been drive (odometer has a reading) the least value the car has. Hence, Ford has to extrapolate and view the production and distribution amount. Similar to demand, Ford will have to ma nner a market research and consider whether customers will use the FFU in their country, or region. For example in states like horse opera Australia, the expect for Utes is high as there are smoke of off roads terrains and plenty of development and mining sites.On the other hand, the demand for Utes may differ significantly in Victoria where it is more developed and there is less need for a utility vehicle. Page 5 of 18 1. 4 Current Promotion The first promotional ad for the FFU was a television ad (available through this link http//www. youtube. com/watch? v=AUbgfWTptoU (YouTube 2000). The ad was aired on national television in the year 2000. It features the FFU racing a modify putting surface-look alike race car on a flat but rocky terrain. In the ad, as the FFU drive past the jet race-car, the passenger of the FFU made a cheeky remark, must be stuck in third.Then device driver decides to accelerate, and the FFU fixtures ahead of the jet race-car leaving the jet race-car driver with an stupefied look on his face. Then there is a voiceover, mentioning The XR8 Falcon Ute, Its Unbelievable and the ad moves to the next concealing which shows steel bars plan of attack together with the words, Built Tough and the Ford logo in the middle of the screen. The next ad, is one of the few from a serial publication of ad. It is a series of ad using the humour appeal which is found on the myFord website (myFord 2012) (refer to appendage for the ad). The ad shows a FFU parked at the top of a cliff, peremptory the beautiful scenery at sunset(a).A lady sits by the car with her press stud mat and basket and her partner is in the car. They are watching the sunset together, while holding hands (with his hand out of the window and she gain out for him on the mat from the grass). The caption at the bottom of the ad is Youll never want to get out of the all new Falcon Ute. Other series of these ads include a guy barbequing from the window of his car on the beach, a couple getting married in a garden with the b chafe holding the grooms hand from the car and a lady sun bathing at the beach while the only visible thing about her partners hand, holding a bottle of beer from the car window.The TV ad and the website ad are not sending the same kernel. This could be because these ads are for a slightly different product they are for the upgraded versions of the originals. Hence, Ford wants to send a different inwardness to the buyers that they have identified as their target audience and their needs at that particular point in time. For the TV ad, the general message of the TV ad is that the FFU is build for speed and for the web ad, is that the FFU is built for comfort. The theme in the first ad is comparison and demonstration while the theme for the second ad is humor.For the first ad, the business is trying to rule out any misconception of a utility vehicle being slow. Hence, they compared the FFU to a speed of jet race car, and showing (but n ot exactly proving) that the FFU in fact can be faster than a jet race car. For the web ad, the Ford used humor to show how the FFU, being a utility vehicle can be used on all terrains (mountain, beach, garden) and at the same time it is still very comfortable (that the driver will not want to leave the car for any reasons).At a glance, the messages and the themes of the ads are different but there exists an inherent common goal for both the ad, which is, it is built tough, spacious, just for male young adults who like fast, durable, comfortable cars. Ford wants to realise the masculine audience that has a need for utility vehicles. Ford focuses on promoting to the audience that they do not need to compromise utility for speed and style. The fact that the vehicle is so versatile is a plus point. Page 6 of 18 2. Segmentation Theory 2. 1 Define segmentation (using more than just the textbooks definition) According to Lamb et al. (2009, 29) segmentation is when marketers diversify th eir products to attract different groups of customers. Elliott, Rundle-Thiele and Waller (2010, 188) states that the group characteristics that customers are divided into are called segmentation variables. These segment variables include things customers have in common that may be attributed towards their buying behaviours.This segmentation variable influences the decisions for the Ford and how they position and place their product in the market. There are four broad segment variables these are Geographic, Demographic, Psychographic and Behavioural (Kotler et al. 2008, 229). Geographic segmentations are customers characteristics of the locations they live like, climate, local population, topography and if is an urban, suburban or a rural 2. 2 Explain segmentation For example, for the purpose of this assignment the FFU marketers will target customers living in Western Australia.The demographic characteristics are the customers age, sex, ethnicity, income and household composition. Th e FFU will be targeted towards males that are approximately age 26 to 37. The psychographic segmentation characteristics include personality attributes and motives, life styles, their VALS characteristics and their Roy Morgan values. FFU will focus their efforts on publicizing a segment that will be most remunerative which will be young male adults who have an active lifestyle and that requires a durable vehicle for work and leisure.The behavioural characteristics includes how a lot customers purchase, how true-blue they are to the brand and others. 2. 3 Three benefits to Ford Falcon Ute from using segmentation object lensed, effective advertising The Ford marketers can create advertising campaigns that are focused and targeted towards the segments in the market that they want to sell to. pited advertising is effective as potential buyer will find the message of the advertising relevant to them. For example, if the ad were to show a 60 year old man as the spokesperson for a Ute the ad may be ineffective. Save money on advertising If Ford produced which is targeted to appeal to a particular segment they can also set the range of mountains of the product. This will also increase efficiency as there will be less wastage of valuable time, effort and advertising funds. It is better to produce one ad that is focused where the target audiences will understand and be able to relate to rather than 10 ads that have little relevance to the market and will more likely cause confusion. Easier to monitor changes in a segment than a whole market If Ford place a team to focus on the arget market of the FFU, they will be able to foresee and predict to market changes that are specific to the segments. The car industry and the societys choices are deeply impacted by both macro-environmental and micro-environmental forces. For example, if the targeted market is expected to be impacted by the foul economic conditions to come and sales of the FFU is predicted to fall , FFU can react to it in a timely manner by producing budget versions of the FFU to attract the segment during the poorly times. Page 7 of 18 3. 0 Target Market Characteristics/ catchs/Rationale Table tug 3. 1 item Characteristics of your assigned brands primary target market AND chronicle of why they are relevant to your product. 3. 1. 1 pillar 3. 2 Image that illustrates characteristic given in pillar 3. 1 (Insert pictures below)v 3. 2. 1 Column 3. 3 Explain how the characterisation provided in Column 3. 2 illustrates the characteristic provided in Column 3. 1. 3. 3. 1 G E O G R A P H I C item Characteristics Country The Target Market has to be situated in the country where the unit is being taken. Hence, the Target Market for the Ford Falcon Ute lives in Australia. commentary of why According to MUARC, TAC, VicRoads and RACV*, when choosing large cars, Australians like Ford as they are perceived to having the have the safest large cars (Michelle Ains charge 2011). The Aust ralian pin tumbler in the shape of the Australian continent represents the geographic location of the Target Market. * MUARC Monash University Accident look Centre, TAC Transport Accident Commission, RAVC Royal Automobile unite of Victoria. special Characteristics Climate The Target Market for the Ford Falcon Ute lives in places that experience all types of climatic conditions.Explanation of why The Target Market will find the Ute reliable in all types of harsh weather. As mentioned in the Australian Bureau of Statistics, Australia experiences many of natures more organic phenomena including droughts, floods, tropical cyclones, severe storms, bushfires, and the occasional tornado (ABS 2009). The image depicts that Australia goes through a four season weather change. Page 8 of 18 particular(prenominal) Characteristics Topography The Target Market for the Ford Falcon Ute is located in Western Australia Explanation of why Western Australia is mostly made up of the abandon and outback.As quoted from the Australia Bureau of Statistics, Australia is the second driest continent in the world and has the largest desert region in the southern hemisphere. More than a third of the continent is effectively desert over two thirds of the continent is classified as desiccated or semi-arid. The Target Market for the Ford Falcon Ute will find it specially suitable on the rough terrain. SPECIFIC Characteristics Urban The Target Market for the Ford Falcon Ute lives in or rise major metropolitan centers. Explanation of why There is easy access to services, food, frolic and provides many choices when it comes to buying a vehicle.The convenience factor of living near the city is worth paying more for which may be an indicant that the Target Market would be willing to pay a gift price. The Pinnacles desert is a popular symbol of Western Australia. G E O G R A P H I C This picture of the Central Business District depicts that the targeted segment lives in the vicinit y of the city. Page 9 of 18 Column 3. 1 SPECIFIC Characteristics of your assigned brands primary target market AND explanation of why they are relevant to your product. 3. 1. 2 Column 3. 2 Image that illustrates characteristic given in Column 3. 1 (Insert pictures below)v 3. . 2 Column 3. 3 Explain how the image provided in Column 3. 2 illustrates the characteristic provided in Column 3. 1. 3. 3. 2 SPECIFIC Characteristics Sex and Age The Target Market for the Ford Falcon Ute is a male between 21 and 35 years old. D E M O G R A P H I C The image portrays a male in his late 20s enjoying a beer, ready to have fun. Explanation of why The target market has a full drivers license and likes driving big cars with power. He is enterprising and always on the move, therefore a vehicle that is tough, powerful and serious like the Ford Falcon Ute will suit his needs.SPECIFIC Characteristics Job The Target Market for the Ford Falcon Ute has a blue collar work. Explanation of why He loves what he does as it allows him flexibility and he is not a rules kind-ofguy. He is spontaneous and hates routine. He likes the Ute as it enables him to transport his work supplies and still look good. This picture shows a guy happy with his job as a blue collar worker/tradie. Page 10 of 18 SPECIFIC Characteristics Household composition The Target Market for the Ford Falcon Ute is a young adult who is most likely in stage 1, young singles (bachelorhood) of the Family Life Cycle.Explanation of why He has just gained his financial independence, has no commitments and has all his disposable income to spend. Now, he is in comprise and he can make his own decisions on what to purchase. He chooses the Ute, because it makes him look good to the ladies. The picture demonstrates the target markets family life stave stage. Being an eligible bachelor, he is very popular among the ladies. D E M O G R A P H I C ME SPECIFIC Characteristics Income The Target Market for the Ford Falcon Ute makes a size able salary between $75K and $100K per year and spends it all.Explanation of why He has no financial commitments and does not have a reason to save, yet. He purchases the Ute, which symbolizes his masculinity and spending power. Financial independence accompanies the bachelorhood stage. The picture shows that he has his own sizable income now. Page 11 of 18 Column 3. 1 SPECIFIC Characteristics of your assigned brands primary target market AND explanation of why they are relevant to your product. 3. 1. 3 Column 3. 2 Image that illustrates characteristic given in Column 3. 1 (Insert pictures below)v 3. 2. Column 3. 3 Explain how the image provided in Column 3. 2 illustrates the characteristic provided in Column 3. 1. 3. 3. 3 P S Y C H O G R A P H I C SPECIFIC Characteristics VALS The Target Market for the Ford Falcon Ute belongs to the VALS radical Experiencers (The VALS Types 2006) Explanation of why He is motivated by self-expression and has a surge of energy he loves trying new t hings and goes by the motto No Fear. The Ute is best suited for his lifestyle as it brings him to places no other cars can reach (rough terrains, mountains, sand)The picture portrays him and a buddy skydiving in the Avon Valley, Western Australia. SPECIFIC Characteristics Personality Attributes The Target Market for the Ford Falcon Ute loves hanging out with his mates and is socially aware. Explanation of why He has moved out of home and no longer has a curfew to condense by. He also does not need to rely on public transports or a taxi cabs to get him home after his every week partying escapades. He owns his own car now, and he frequently offers his friends a ride on his Ute. He is proud to show it off and loves receiving compliments on his car.As depicted in the picture, he places importance in his social circles. He enjoys dinners, drinking and entertainment with his friends. He uses the Ute to take his friends home, when he is the designated driver. Page 12 of 18 P S Y C H O G R A P H I C SPECIFIC Characteristics Roy Morgan Value Segments The Target Market for the Ford Falcon Ute is in the new and different segment. Their attraction to things which are new and innovative unremarkably means that they are the first to adopt on new products and services, often just for the excitement of having a new toy regardless of the cost. Roy Morgan Research 2012) Explanation of why The target market likes the Ford Falcon Ute because it is new to the market and boasts advance technology. It has the EcoLPi, Bluetooth mobile phone integration, and iPod integration (Ford 2012). As shown in the picture, the Ford Falcon target market is attracted to innovative products and new toys. SPECIFIC Characteristics Lifestyle The Target Market for the Ford Falcon Ute has a regular(prenominal) laid-back Australian lifestyle. Explanation of why What better way to transport ingredients for a good old barbie and a slab of beer than in his Ute?Like all Aussie blokes, he LOVES his barbi e and hanging with his mates on a warm summers day, particularly when there is beer involved. The picture shows a typical Aussie barbeque menu steaks and grumbler wings. Missing in the picture is a can of beer. Page 13 of 18 Column 3. 1 SPECIFIC Characteristics of your assigned brands primary target market AND explanation of why they are relevant to your product. 3. 1. 4 Column 3. 2 Image that illustrates characteristic given in Column 3. 1 (Insert pictures below)v 3. 2. 4 Column 3. 3 Explain how the image provided in Column 3. 2 illustrates the characteristic provided in Column 3. . 3. 3. 4 SPECIFIC Characteristics Loyalty The Target Market for the Ford Falcon Ute is not brand loyal. B E H A V I O R A L The image depicts that the target market for the Ford Falcon Ute is not brand loyal. Explanation of why Being an Experiencer (The VALS Types 2006), he prefers new-to-the market and new technology than to limit himself to particular brands. He likes trying new brands and new things. He purchased the Ford Ute as some of his mates already own the Holden Ute. SPECIFIC Characteristics Benefit expectation The Target Market for the Ford Falcon Ute values the benefits of status, usability and low maintenance.Explanation of why The benefits desire in the Ute are serving as symbols of his masculinity and status as well as transporting his work supplies. He needs for the vehicle to be durable and dependable. The picture shows how the target views himself. Customers purchase products consistent to their ideal self-image. The Ute is an extension of the symbol of his masculinity. Page 14 of 18 SPECIFIC Characteristics Price sensitiveness The target market is not worried about the price tags on his purchases. He feels that spending big bucks in exchange for style is worth it. B E H A V I O U R A LExplanation of why He prefers to spend on things that are classy and up market. He likes the Ford Falcon Ute because it looks stylish, even if it means spending more compared to the Holden Ute. This is a picture of the target markets bachelor pad. He has a race car simulator with 3 flat screens, high end gym equipment and an elevated flat screen LED TV in the entertainment corner of his apartment. SPECIFIC Characteristics glitz usage The Target Market for the Ford Falcon Ute has a high usage rate. Explanation of why The picture depicts that the usage rate of the Ute will be high.The Ute will be used to transport work supplies, let his mates to AFL games and drive through road-less terrains. The image depicts a dirty car which is used frequently. The target market possibly went off road for a job yesterday. Page 15 of 18 4. 0 Reference List ABS (Australian Bureau of Statistics). 2006. Australian Deserts. Cat. no. 3101. 0. Canberra, A. C. T. ABS. http//www. abs. gov. au/AUSSTATS/emailprotected nsf/Lookup/1301. 0Feature+Article12006 ABS (Australian Bureau of Statistics). 2009. The portentous heatwave of January February 2009 in south-eastern Australia.Cat . no. 3101. 0. Canberra, A. C. T. ABS. http//www. abs. gov. au/AUSSTATS/emailprotected nsf/Lookup/1301. 0Chapter1012009%E2% 80%9310 Ainsworth, Michelle. 2011. The Herald cheerfulness MUARC, TAC, VicRoads, RACV reveal Australias safest used cars. Accessed July 28, http//www. heraldsun. com. au/news/muarc-tacvicroads-racv-reveal-reveal-australias-safest-used-cars/story-e6frf7jo-1226102225219 Carsales. 2012. Accessed frame 12, www. carsales. com. au Elliott, Greg, Sharyn Rundle-Thiele, and David Waller. 2010. Marketing. second ed. Milton, Queensland John Wiley & Sons Australia, Ltd.Ford Falcon XR8 Ute Advertisement. 2000. YouTube video, 0. 28. http//www. youtube. com/watch? v=AUbgfWTptoU Ford Feel the Difference. 2012. Ford. Accessed butt 12, http//www. ford. com. au/servlet/Satellite? c=DFYPage=1248884753526=wrapper ite=FOAoverlay=1248916613837 Ford. 2012. Accessed March 10, www. ford. com. au Ford Ford Falcon Ute Accessories. Ford. 2012. Accessed January 12, http//www. ford. com. au/commercial/falcon-ute/accessories/exterior Gumtree. 2012. Accessed March 12, www. gumtree. com. au Hammerton, Ron. 2012. Ford Falcon Ute goes five stars.Go Auto. http//www. goauto. com. au/mellor/mellor. nsf/story2/0B9A1FB567000AE1CA257745 000048D7 Holden. 2012. Accessed March 10, www. holden. com. au Kotler, Adam and Denise Armstong. 2008. Principles of Marketing. 4th ed. Frenchs Forest, NSW Peasons Education Australia. Lamb, Charles, Joseph Hair, Carl McDaniel, Jane Summers and Michael Gardiner 2009. Mktg. 1st Asia Pacific ed. China Cengage cultivation Australia Pty Limited. Page 16 of 18 Martin, Cathy. 2012. Lecture 5 Chapter 6 Markets Segmentation, Targeting and Positioning. PowerPoint have words notes.