HSBC as a Financial Service Assignment Example | Topics and Well Written Essays - 2750 words

HSBC as a Financial Service - Assignment Example They also are a provider of a large number of financial services to a large number of customers. These services include Commercial banking, Personal Financial Services, Private Banking and Global Banking and Markets (HSBC, 2010). Lloyd’s is one of the well known and trusted financial institutions. It has grown over the years to become one of the globally recognized and prominent figures in Dow Jones index and FTSE 100. It has been one of the greatest British institutions that have developed itself into the global business. The rating agencies have recognized the organization by providing the securities high rates that shows that the firm has been performing well (Lloyd’s, 2010). Marketing of the financial services has been one of the recent phenomena even in the developed nations of the world. The financial service sector has not been subjected to the market pressure in an attempt to survive and prosper. This sector has operated in the benign market environment in most of the countries and has been managed and controlled by the state itself. The government has helped in the development of the new products as well as in the promotional activities. The strategic marketing planning helps to set the direction for the medium to long-term. In order to complement the strategic marketing plan, it would be best for the companies to have an annual marketing plan in order to achieve the short term marketing objectives (Ennew & Waite, 2007). The main strategy of the HSBC Bank has been to build its position as the leader in the international as well as the emerging markets. It tries to pay the employees according to their performances that include market-based pay. The bank has a transparent structure that is based on the separately capitalized subsidiaries. It also takes a conservative approach to the liquidity management and has developed its business in such a way that helps to provide diversified and broad global services.