MKTG 315 Pre-test Essay

1. President Obamas health care plan requires either U.S. citizens to purchase a minimum amount of health insurance or be fined 2. Suppose that from January 2011 to January 2012, the inflation assess was 6 percent 3. forgather out the table according the demographic information for individu exclusivelyy concourse4.Which of the succeeding(a) approaches to institution is Google Inc. apply when it allows researchers to devote 20 percent of their period to pursuing their own estimations and projects? Can be D.5. Examine the advertisement downstairs to determine who the target market is for the proceeds. Then, select as legion(predicate) descriptors that rival the qualities of that target market.6.The local Pro hardware store has recently bleed a number of ads featuring women doing ho white plaguehold repairs and holds monthly workshops for women on basic sept repair techniques. It has ostensibly not been lost on Pro Hardware that B. Personal traits tend to vary in the U.S by region7.Today, many infants are exposed from birth to technology such as Smartphvirtuosos, laptops, netbooks, and tablets. In fact, Fisher-Price and LeapFrog do research into how infants and young toddlers interact with screens and touchscreens.8.Research that attempts to throw a fit the frontiers of knowledge but is not aimed at a specific, pragmatic line is calledBasic research9.Which of the following is an example of demographic information? C. Single, 18-25 stratum olds10.When a coal mining community lobbies Congress for changes in environmental laws and regulations that result in the construction of more coal-burning mightiness plants, the company has engage inPost Test1.Match the intersection with the ethnic sort it most likely targets. Afri potbelly Ameri privy A newly urban clothing line directed at young adults, Hispanic American Clean and fruity scented room freshener in a biased container Asian American Brand new electronic bend courser that also acts as a keyboard for the nea catch ones breath charging device, Any ethnicity A package of flank steak,2. Sharon is 60 years old and expects to continue working through her sixties. She lost a significant portion of her retirement savings during the recession. Sharon is a Baby boomer3. sexy is a sales rep at prompt Printing. When Danyka expresses an interest in purchase a new, high-speed copy railcar for her office, Randy tells her that Speedy Printing requires all users of its copy machines to purchase all their paper and toner from the company as substantially. Fortunately, Danyka is well-versed in credit line legislation and informs Randy that his companys policy is in violation of theIncorrect. Among other things, the Clayton propel prohibits tying recoils (which require the procureer of one crossing to also demoralise another item in the line). 4. Match the American value with the product that most addresses that value. Self-sufficiency A book on year meter vegetable gar den caution., Upward mobility BMW offers an entry- take aim sedan for much less(prenominal) than its super-luxury models hold Ethic ., Debit card that rounds up to the nearest dollar and puts the round change into a savings account., Conformity .Walmart offers everyday low charges for everyone5. Joseph has an idea for a startup that will offer a mobile device that will also function as a kind media hub, symphony center, and digital wallet. His idea is to offer slick designs in brilliant color in that shoppers can either subscribe to monthly or pay as they go for data access. Select all of the target market factors Joseph ask to consider as he finalizes design and designs on promotion strategies.a. Ethnicityb. How social media use has changed the way people communicatec. Consumer Privacyd. buy powere. Size of the populationf. Age demographicg. State Lawsh. Inflation firmness 1 Correct. final result 2 Correct. dissolvent 3 Correct.Answer 4 Correct.Answer 5 Incorrect.Answer 6 C orrect.Answer 7 Incorrect.Answer 8 Incorrect.6. A local bank has developed a new line of credit with a lower interest rate and king-size lines of credit. Of the following, what considerations will thebank arrest to take into account before granting a line of credit to an applicant?a. Recessionb. Consumer incomec. Competitiond. Inflatione. Ethnicityf. Purchasing PowerAnswer 1 Correct.Answer 2 Correct.Answer 3 Incorrect.Answer 4 Incorrect.Answer 5 Incorrect.Answer 6 Correct.7. wherefore are Asian Americans sometimes called a marketers breathing in? 8. Component lifestylesIncorrect. Component lifestyles encompass a much wider range of interests (and needs) than traditionalistic lifestyles. Increased buying power has also contributed to the evolution of component lifestyles. d. have developed because consumers can elect from a growing number of goods and services.9. From the following, choose all of the following are methods companies are using to accept innovation. a. hireing t he webb. Increasing efficiencyc. Talking to as well soon adoptersd. Using merchandise researche. Building scenariosAnswer 1 Correct. The ship canal to stimulate innovation are build scenarios, enlist the web, utter to early adopters, use marketing research, create an innovative environment, and append to entrepreneurs. Answer 2 Incorrect. The ways to stimulate innovation are build scenarios, enlist the web, talk to early adopters, use marketing research, create an innovative environment, and cater to entrepreneurs. Answer 3 Correct. The ways to stimulate innovation are build scenarios, enlist the web, talk to early adopters, use marketing research, create an innovative environment, and cater to entrepreneurs. Answer 4 Correct. The ways to stimulate innovation are build scenarios, enlist the web, talk to early adopters, use marketing research, create an innovative environment, and cater to entrepreneurs. Answer 5 Incorrect. The ways to stimulate innovation are build scenarios, e nlist the web, talk to early adopters, use marketing research, create an innovative environment, and cater to entrepreneurs. 10.After learning that many of its customers were shopping at a nearby health-food store for grass-fed beef and organic milk, referee-Price Grocers began stocking more organic items. REF-Price Grocers adjusted its marketing strategy based on Environment managementChapter 5 Pre-TestThe Pilcher Company manufactures tents and other canvas goods in its two factories, placed in Kentucky and West Virginia. Seven years ago, Pilcher began exporting its goods to several countries in Latin America, and sales have been very good. At least 25% of Pilchers revenue comes from its unknown sales. The Pilcher Company can probably trump out be characterized as a _____ multinational corporation. a. first-stageb. second-stagec. third-staged. fourth-stagee. fifth-stageMari is in Brazil for a vacation and has stumbled upon the most beautiful Brazilian cedar chest inlaid with Brauna wood veneers. She desperately wants the trunk, but isnt sure how much it really costs. The shopkeeper is asking her for 2500 reals (the Brazilian currency). Maris husband knows that the exchange rate to the U.S. dollar is about 0.5 USD for 1 real. Calculate the cost of the trunk in U.S. dollars.$Select all of the following that are true about worldwideization. a. globalisation has cost millions of Americans their jobs, particularly those in the manufacturing and tech industries.b. Globalization encourages political as well as economic freedom.c. Job outsourcing has decreased with globalization.d. Globalization raises the live standards of people in countries that embrace it.e. U.S. white-collar jobs are immune to cosmos outsourced because they require a native speaker of English.4. Select the table with the rest of the G-20 Member countries. AustraliaJapanBrazilGermanyTurkeyIndiaRussiaUnited Kingdom (or England)Saudi-Arabian ArabiaUnited States or USA5, Select the method s of entering the Global Marketplace to the appropriate level of risk on the spectrum. ExportingLicensing and FranchisingContract ManufacturingJoint Venture station Investment6. In Taiwan, the translation of the Pepsi slogan Come alive with the Pepsi generation came out as Pepsi will bring your ancestors back from the dead. The managers at Pepsi evidently overlooked the importance of _____ factors in global marketing. a. demographicb. politicalc. scientificd. culturale. economicIncorrect. Language is a central part of gloss and has created problems for many companies entering foreign markets. 7. Pillsbury advertisements on Indian television withdraw the familiar Doughboy pressing his palms together and bowing in the traditional Indian greeting. Pillsbury obviously understands the rewards of _____ marketing. a. salesb. guerillac. regionald. globale. commons8. A Vietnamese textile mill sells its goods in the United States at a price 40% less than that charged in Vietnam. The text ile factory may be engaging in a. boycotting.b. price gouging.c. dumping.d. bouncing.e. countertrading9. Campbells chromatic and duck gizzard soup (which is popular in China) and Frito-Lays shrimp-flavored potato chip (sold in Thailand), are examples of a. product standardization.b. promotion variation.c. product adaptation.d. agonistic pricing.e. product invention.Incorrect. In the context of global marketing, product invention can be taken to mean either creating a new product for a market or drastically changing an existing product.Mercosur is the largest Latin American trade agreement, created in 1991 to promote free trade and the fluid movement of goods, peoples, and currency in South America. Select all of the following countries that are part of Mercosur. a. Venezuelab. Mexicoc. Brazild. Costa Ricae. Peruf. UruguayChapter 5 Post-test1. Dynamo Industries spent $10 million on equipment in its new South Korean facilities outlive year, but only $3 million on repulse. It is safe to submit that Dynamos operations in South Korea a. are capital intensive.b. greatly increase employment in South Korea.c. are underfinanced.d. are labor intensive.e. have probably cost many South Koreans their jobs.2. Match the company description with the stage of global business development.WRONG3. The Camay soap you buy at your local grocery store is virtually the same as the Camay soap offered for sale in Great Britain, Italy, Mexico, and Taiwan. Procter & Gamble has moved toward _____ with this product. a. contract manufacturingb. global marketing standardizationc. product adaptationd. competitive valuee. product myopiaAfter class one day, your friend Miguel says that he can foresee a time in the not too distant future when the European Union (EU) will essentially set out the United States of Europe. Based on what youve read in your textbook, you a. agree, because the EU has purchasing power almost equal to that of the United States.b. disagree, because the political i nstability in Europe will never allow that to happen.c. agree, because the EU is already the largest deliverance in the world.d. disagree, because Europes diverse languages and national cultures will crystallise it almost impossible for marketers to develop single European products for generic European consumers.e. agree, because over the past few years labor productivity in the EU has equaled or exceeded that of the United States.Fill in the blanks of the paragraph using the drop down menu to select the choice that best fits each blank. Wilmaris build your own homemade cupcake business is booming. She has received inquiries from all over the world about retailing her Foolproof Bakery sprint Cupcake Baker toaster oven and her wide range of cupcake mixes, fillings, and frosting, which are Production adaptation for a global market. Wilmari knows that she has to win sure her electronics work in foreign outlets and shes been researching retailers, distributors, and even flavors that other countries my enjoy. Wilmaris E-commerce distribution is helping her make her first steps towards having a global business. For now, however, Wilmari directs all the international inquiries to her website, where her customers can useCurrency exchange to order sets or mixes, as well as see the cost of international shipping. Wilmari also has a funds back guarantee that she offers only domestic customers, just in topic there are regulations in other countries. For now, the web is her easiest road into the global market, but Wilmaris research and diligence should enable her to be one of the few small promotion adaptations located in the United States6. even off Wedding dress designers change white to red for Chinese customers. Culture, P&G offers single use sizes of deodorant in India for much less than full size deodorants in the U.S. Economic Factors, Google is sued by a reconstruct in France for libel when search results for his name brought up an old malpractice cause th at he had served time for. Legal and Political Factors, Up-and-coming diamond retailer Hearts of Fire fights with larger companies for limited diamonds from Africa. Natural Resources7. Langdon Farms sends milk to Yinkers, a Canadian cheese maker in payment, Yinkers sends Langdon Farms cheddar and Swiss cheese, which Langdon Farms in turn markets in the United States. Langdon Farms and Yinkers are engaging in a. price fixing.b. dumping.c. countertrading.d. a quota system.e. bribery8. Select all of the following that are product adaptation.a. Offering ketchup sized packets of Pantene 2-in-1 shampoo and conditioner in Bolivia for 5 cents.b. Campbells offering duck gizzard soup in China.c. Dunkin Donuts selling green tea donuts in Korea.d. H&M offering fringed burquas in Dubai.9. Martin just gave a business presentation where he emphasized benefits to the butt joint line, that his company would provide strong service support, and the products guarantee. Where is Martin enceinte his pr esentation? a. Swedenb. Germanyc. Japand. Hungarye. PeruIncorrect. These are all characteristics listed for giving successful business presentations in Germany. 10.Plast-eet, a Vermont manufacturer of plastic eating utensils, sells its products to Misha, who has an office in New York City. Plast-eet takes its money from Misha and goes away happy. Misha, in turn, sells the products to buyers in several African countries and keeps the revenues. Misha is most likely a(n) a. buyer for export.b. export broker.c. buyer for import.d. venture capitalist.e. export agent