Situation Analysis/Target Market Identification Report for Ford Falcon Ute

10850 food securities industry tushing 100 Sem 1 2013 SA/TM ID tell Cover Sheet Name______adf_____S aloney Student____________sfaf_______________ Student Number___012545654__ 12345678_______________________sf_________ Tutors Name__sfaf_____ Tina Tutor _____________fasdfdf________ tutorial Day________Wednesday_______adfdf___________________________ Tutorial Time______10am 11. 0am_______________________asdfdsf____ Student Comments to Lecturer/Tutor (if every)________adff_____________________ _________________________________________________________________ ____________________________adfsdfsadf_____________________________________ Please contemplate the following and electronically sign where indicated Declaration I decl atomic number 18 the affiliated assignment is my sustain break away and has non been previously submitted for assessment. This work complies with Curtin university rules concerning piracy and copyright. (Refer to www. policies. curtin. edu. u/documents/unit_ outlines-plagiarism_state. doc for copyright and plagiarism info. I construct simple machinery a copy of this assignment for my own records. Electronic Signature of student____adfsdf__Sally Student_______asdfsdfsdf_________ Recorded Mark____________________________________________________ Lecturer/Tutor who marked __________________________________________ CRICOS (Perth 00301J) (Sydney 02637B) TABLE OF table of contents Situation depth psychology/ localise market place built in bed Identification Report for cross hunt down Ute. 3 1. Situation Analysis/ incumbent Marketing shamble 3 1. 1 1. 2 1. 3 1. 4 menstruation reaping 3 present-day(prenominal) Price.. 4 Current Place. Current Promotion 6 2. 0 Segmentation Theory 7 2. 1 2. 2 2. 3 3. 0 4. 0 Define cleav get along with ( exploitation to a greater extent than respectable the textbooks definition) .. 7 Explain partitioning . trey benefits to cut across hunt down Ute from using pieceation. 7 order Market Char acteristics/ go steadys/ precept Table 8 Reference tendency.. 16 accompaniment knave 2 of 18 Situation Analysis/ buns Market Identification Report for intersection run Ute. 1. 0 Situation Analysis/Current Marketing Mix . 1 Current Product cut through hunt down Utes (FFU) atomic number 18 eye-catching utility fomites that ar ready(prenominal) in several bright colours. The facade of the vehicles is sleek and sporty with flashy rims which promises military group and the back of the FFU is like a truck. The FFU is unique and provide allow substance ab role for both work and play. The political machine would compendium to masculine audiences who go back use in a utility vehicle. The distinctive aspect of the proceeds is the fording emblem which is oval and dark blue with silver outline and cozy ring with the brand crossroad in cursive font.The emblem is recognizable worldwide. The basic benefit that customers get when purchasing a FFU is entranceation. But, the FFU offers more the railroad gondola car serves as an icon and an Aussie blokes style accessory (McDowall 2012). non wholly useful for work, the vehicle is multi- pop the question as it allows them to be a amorous when it is fitted-out with an old mattress for star gazing (McDowall 2012). Also, the consumer whitethorn head to the beach with mates for or so fun and throw a barbie with most beer and prawns in the back (McDowall 2012).The b ar services that customers john get from the obtain of this vehicle be exquisite long-term customer service and dealer warranty services for the car. Customers may too visit the website to understand the company and the vehicle more. In asset to that, extra accessories for the FFU are available for customers to acquire. For example, car insurance, GPS, rubber floor mats, drag bars, mudspats and many an(prenominal) more ( carrefour 2012). Customers may to a fault be gifted with hybridizing merchandises for example, caps, umbrella s, key chains or mugs when they leveraging the vehicle. The FFU comes in many makes and models. at that place half-dozen diametrical models of the FFU that customers can choose from. Customers can choose between gondola or manual transmissions, and customize down to what colour and trimming to option and specification. existence able to customize and personalize the FFUs is a big interchange point for customers, as they go forth feel that their vehicle is unique and unrivalled of a kind. Potential buyers volition spend a significant join of time hearting for the product as it is a big investment. They pass on begin with information calculate, consulting relatives and friends, salespersons, do online research and read testimonial from reliable customers on forums and blogs.If customers cannot find the FFU, or if the wait is too long for the vehicle to be delivered, they skill accept a substitute. There are many competitors with similar products in the market, for exam ple the Holden Ute, Nissan Ute, Mazda Ute and many more. On the some otherwise hand, when a customer has had their heart set on a product which they had worn out(p) so much time researching on, they might p parent to wait, especially since it would be a significant investment. The FFU has been in the market since 1961 (Hammerton 2012). cut across seduces all types of vehicles which vomit up from cars, sports utility vehicles, commercial and performance.The FFUs are known to be fast, reliable and lasting. The FFU is unalike to competitors because of the stylish design and the reputable brand name that has been in the market for more than 50 categorys. Page 3 of 18 1. 2 Current Price The FFU exists in a monopolistic competitive environment. It is the market where separate of sellers exists to offer similar products and sellers suffer to contrastiveiate themselves using branding, quality and features of the product (Martin 2012). Sellers also use expenses to differentiate themselves from the competitor. Price makes an impact to the demand of vehicles as the FFU cost a significant amount.If a FFU cost A$40,000 and if the price of the FFU decreases by 10%, it allow for be a discount of A$4,000, which makes it a very good deal where demand testament just about likely increase. On the other hand, if the price of the FFU increases by 10% it provide mean that buyers will now have to pay A$44,000 for on the nose the equivalent vehicle, then demand will most likely decrease. Customers will begin searching for another option with better value to purchase as there are many similar vehicles in the market. The melodic phrase cost are very important when determining the price of the FFU.This is because any cost that is going into the production, usualise and distri exception of the car is passed on to the customers. Sellers will have to search for the most effective and efficient option of producing the vehicle parts, and assembling the cars. Some of th e sellers decisions which will affect the prices of the vehicles are, costs of having the vehicles assembled in countries the vehicles are sold at analyzed to the delightping costs of assembled vehicles to be sold internationalisticly. conveyance costs are expenses that must be considered when setting the price of the FFU.Labour costs play a significant part as the vehicle has to be produced from raw material up until to the sale of the product. Some considerations to reduce the costs may be to employ intermediary agents to assist with other operations that may require some specialty expert knowledge. The price of the FFU is in the shopping mall range amongst its competitors. Current price of a basic FFU compare to competitors are as listed in the table below Ford Falcon Ute Holden Ute Mazda Ute Volkswagen Ute From $41,595 (www. ford. com. au) From $38, 990 (www. holden. com. au) From $28,560 (www. mazda. com. au) From $43,990 (www. volkswagen-amarok. om. au) Buyers of the FFU will base purchase on the exposure of the product (please refer to section 3 for a detailed report of the bottom market). The buyers are looking for a product that is distinctive and unique and a durable vehicle. The vehicle will be used to travel extensively on an everyday basis for both work and leisure. Hence, the vehicle buyers choose to purchase will have to be able to withstand the weather, terrains, and wear. Price is not so much an issue, however when compared alongside other similar vehicles (as started in the table above), the FFU seems to be selling on the more pricey side.Therefore, if the buyers are budget sensitive, they may decide to weigh in other brands and test-drive the other brands of Utes that are more budget friendly. Page 4 of 18 1. 3 Current Place The FFU uses intermediaries in their business. The use of intermediaries in businesses ensures the effectiveness and strength on how the business is run. It also reduces costs and increases competency of a busin ess. Therefore, customers are not able to buy the product directly from the Ford factory. There are many places aside the factory that customers can purchase FFU from.Ford is an international brand and the company strives to ensure that customers can find their products easily. Locations that customers can purchase the FFU are official dealerships, closed-door sellers, franchised dealers and private car yards. The most diaphanous location customers can purchase the FFU is from a Ford dealership that is available worldwide. Customers may search on the Ford official site for a dealer location closest to them. The vehicles are also available for purchase from a licensed dealer for example, John Hughes, AHG and many more.Customers may also choose to purchase the FFU bit hand from a third gear troupe for example a previous owner (a private sale), a licenses private car yard, or tear down a franchised car dealer. Customers may search for car listing information in the classified sec tion of the unseasonedspapers or on though the internet. Major newspapers like The West Australian and discontinue communities newspapers like the Canning Times or Freemantel Gazette will have these listings and information similar to free online advertisement pages like www. carsales. com. au or www. gumtree. com. au and many more.The feature of speech of the FFU that influences its distribution is the, size, rules and regulation of export countries, durability and demand. A vehicle is a huge product to ship and transport internationally, thence as stated above in Section 1. 2 of the report, Ford may have partnerships in various locations to produce parts of the cars and have the parts shipped to be assembled in different locations to save costs. However, if the costs are too laid-backschool and it is not viable to produce or ship a car in certain countries, then Ford might decide not to distribute to that particular country.Affecting distribution decisions are also the taxes and regulations of imported cars in certain countries. In Malaysia, the government aims to protect their topical anesthetic car brands and had imposed exorbitant tax prices on imported cars. In this instance, it may reduce Fords affluence in the Malaysian market and definitely reduce sales. Hence it is important for Ford to calculate extensive research and consider if distributing their products to certain countries will be profitable. A positive aspect of distribution of vehicles is that they have no use by date. There is no shelf-life and a car is a machine that will still work after 6 months.The only downside is to consider the course of study the car was made as cars lose their value from the date it has been produced. The seven-day it has been sitting in the show room or the store, or has been drive (odometer has a reading) the least value the car has. Hence, Ford has to extrapolate and view the production and distribution amount. Similar to demand, Ford will have to ma nner a market research and consider whether customers will use the FFU in their country, or region. For example in states like horse opera Australia, the expect for Utes is high as there are smoke of off roads terrains and plenty of development and mining sites.On the other hand, the demand for Utes may differ significantly in Victoria where it is more developed and there is less need for a utility vehicle. Page 5 of 18 1. 4 Current Promotion The first promotional ad for the FFU was a television ad (available through this link http//www. youtube. com/watch? v=AUbgfWTptoU (YouTube 2000). The ad was aired on national television in the year 2000. It features the FFU racing a modify putting surface-look alike race car on a flat but rocky terrain. In the ad, as the FFU drive past the jet race-car, the passenger of the FFU made a cheeky remark, must be stuck in third.Then device driver decides to accelerate, and the FFU fixtures ahead of the jet race-car leaving the jet race-car driver with an stupefied look on his face. Then there is a voiceover, mentioning The XR8 Falcon Ute, Its Unbelievable and the ad moves to the next concealing which shows steel bars plan of attack together with the words, Built Tough and the Ford logo in the middle of the screen. The next ad, is one of the few from a serial publication of ad. It is a series of ad using the humour appeal which is found on the myFord website (myFord 2012) (refer to appendage for the ad). The ad shows a FFU parked at the top of a cliff, peremptory the beautiful scenery at sunset(a).A lady sits by the car with her press stud mat and basket and her partner is in the car. They are watching the sunset together, while holding hands (with his hand out of the window and she gain out for him on the mat from the grass). The caption at the bottom of the ad is Youll never want to get out of the all new Falcon Ute. Other series of these ads include a guy barbequing from the window of his car on the beach, a couple getting married in a garden with the b chafe holding the grooms hand from the car and a lady sun bathing at the beach while the only visible thing about her partners hand, holding a bottle of beer from the car window.The TV ad and the website ad are not sending the same kernel. This could be because these ads are for a slightly different product they are for the upgraded versions of the originals. Hence, Ford wants to send a different inwardness to the buyers that they have identified as their target audience and their needs at that particular point in time. For the TV ad, the general message of the TV ad is that the FFU is build for speed and for the web ad, is that the FFU is built for comfort. The theme in the first ad is comparison and demonstration while the theme for the second ad is humor.For the first ad, the business is trying to rule out any misconception of a utility vehicle being slow. Hence, they compared the FFU to a speed of jet race car, and showing (but n ot exactly proving) that the FFU in fact can be faster than a jet race car. For the web ad, the Ford used humor to show how the FFU, being a utility vehicle can be used on all terrains (mountain, beach, garden) and at the same time it is still very comfortable (that the driver will not want to leave the car for any reasons).At a glance, the messages and the themes of the ads are different but there exists an inherent common goal for both the ad, which is, it is built tough, spacious, just for male young adults who like fast, durable, comfortable cars. Ford wants to realise the masculine audience that has a need for utility vehicles. Ford focuses on promoting to the audience that they do not need to compromise utility for speed and style. The fact that the vehicle is so versatile is a plus point. Page 6 of 18 2. Segmentation Theory 2. 1 Define segmentation (using more than just the textbooks definition) According to Lamb et al. (2009, 29) segmentation is when marketers diversify th eir products to attract different groups of customers. Elliott, Rundle-Thiele and Waller (2010, 188) states that the group characteristics that customers are divided into are called segmentation variables. These segment variables include things customers have in common that may be attributed towards their buying behaviours.This segmentation variable influences the decisions for the Ford and how they position and place their product in the market. There are four broad segment variables these are Geographic, Demographic, Psychographic and Behavioural (Kotler et al. 2008, 229). Geographic segmentations are customers characteristics of the locations they live like, climate, local population, topography and if is an urban, suburban or a rural 2. 2 Explain segmentation For example, for the purpose of this assignment the FFU marketers will target customers living in Western Australia.The demographic characteristics are the customers age, sex, ethnicity, income and household composition. Th e FFU will be targeted towards males that are approximately age 26 to 37. The psychographic segmentation characteristics include personality attributes and motives, life styles, their VALS characteristics and their Roy Morgan values. FFU will focus their efforts on publicizing a segment that will be most remunerative which will be young male adults who have an active lifestyle and that requires a durable vehicle for work and leisure.The behavioural characteristics includes how a lot customers purchase, how true-blue they are to the brand and others. 2. 3 Three benefits to Ford Falcon Ute from using segmentation object lensed, effective advertising The Ford marketers can create advertising campaigns that are focused and targeted towards the segments in the market that they want to sell to. pited advertising is effective as potential buyer will find the message of the advertising relevant to them. For example, if the ad were to show a 60 year old man as the spokesperson for a Ute the ad may be ineffective. Save money on advertising If Ford produced which is targeted to appeal to a particular segment they can also set the range of mountains of the product. This will also increase efficiency as there will be less wastage of valuable time, effort and advertising funds. It is better to produce one ad that is focused where the target audiences will understand and be able to relate to rather than 10 ads that have little relevance to the market and will more likely cause confusion. Easier to monitor changes in a segment than a whole market If Ford place a team to focus on the arget market of the FFU, they will be able to foresee and predict to market changes that are specific to the segments. The car industry and the societys choices are deeply impacted by both macro-environmental and micro-environmental forces. For example, if the targeted market is expected to be impacted by the foul economic conditions to come and sales of the FFU is predicted to fall , FFU can react to it in a timely manner by producing budget versions of the FFU to attract the segment during the poorly times. Page 7 of 18 3. 0 Target Market Characteristics/ catchs/Rationale Table tug 3. 1 item Characteristics of your assigned brands primary target market AND chronicle of why they are relevant to your product. 3. 1. 1 pillar 3. 2 Image that illustrates characteristic given in pillar 3. 1 (Insert pictures below)v 3. 2. 1 Column 3. 3 Explain how the characterisation provided in Column 3. 2 illustrates the characteristic provided in Column 3. 1. 3. 3. 1 G E O G R A P H I C item Characteristics Country The Target Market has to be situated in the country where the unit is being taken. Hence, the Target Market for the Ford Falcon Ute lives in Australia. commentary of why According to MUARC, TAC, VicRoads and RACV*, when choosing large cars, Australians like Ford as they are perceived to having the have the safest large cars (Michelle Ains charge 2011). The Aust ralian pin tumbler in the shape of the Australian continent represents the geographic location of the Target Market. * MUARC Monash University Accident look Centre, TAC Transport Accident Commission, RAVC Royal Automobile unite of Victoria. special Characteristics Climate The Target Market for the Ford Falcon Ute lives in places that experience all types of climatic conditions.Explanation of why The Target Market will find the Ute reliable in all types of harsh weather. As mentioned in the Australian Bureau of Statistics, Australia experiences many of natures more organic phenomena including droughts, floods, tropical cyclones, severe storms, bushfires, and the occasional tornado (ABS 2009). The image depicts that Australia goes through a four season weather change. Page 8 of 18 particular(prenominal) Characteristics Topography The Target Market for the Ford Falcon Ute is located in Western Australia Explanation of why Western Australia is mostly made up of the abandon and outback.As quoted from the Australia Bureau of Statistics, Australia is the second driest continent in the world and has the largest desert region in the southern hemisphere. More than a third of the continent is effectively desert over two thirds of the continent is classified as desiccated or semi-arid. The Target Market for the Ford Falcon Ute will find it specially suitable on the rough terrain. SPECIFIC Characteristics Urban The Target Market for the Ford Falcon Ute lives in or rise major metropolitan centers. Explanation of why There is easy access to services, food, frolic and provides many choices when it comes to buying a vehicle.The convenience factor of living near the city is worth paying more for which may be an indicant that the Target Market would be willing to pay a gift price. The Pinnacles desert is a popular symbol of Western Australia. G E O G R A P H I C This picture of the Central Business District depicts that the targeted segment lives in the vicinit y of the city. Page 9 of 18 Column 3. 1 SPECIFIC Characteristics of your assigned brands primary target market AND explanation of why they are relevant to your product. 3. 1. 2 Column 3. 2 Image that illustrates characteristic given in Column 3. 1 (Insert pictures below)v 3. . 2 Column 3. 3 Explain how the image provided in Column 3. 2 illustrates the characteristic provided in Column 3. 1. 3. 3. 2 SPECIFIC Characteristics Sex and Age The Target Market for the Ford Falcon Ute is a male between 21 and 35 years old. D E M O G R A P H I C The image portrays a male in his late 20s enjoying a beer, ready to have fun. Explanation of why The target market has a full drivers license and likes driving big cars with power. He is enterprising and always on the move, therefore a vehicle that is tough, powerful and serious like the Ford Falcon Ute will suit his needs.SPECIFIC Characteristics Job The Target Market for the Ford Falcon Ute has a blue collar work. Explanation of why He loves what he does as it allows him flexibility and he is not a rules kind-ofguy. He is spontaneous and hates routine. He likes the Ute as it enables him to transport his work supplies and still look good. This picture shows a guy happy with his job as a blue collar worker/tradie. Page 10 of 18 SPECIFIC Characteristics Household composition The Target Market for the Ford Falcon Ute is a young adult who is most likely in stage 1, young singles (bachelorhood) of the Family Life Cycle.Explanation of why He has just gained his financial independence, has no commitments and has all his disposable income to spend. Now, he is in comprise and he can make his own decisions on what to purchase. He chooses the Ute, because it makes him look good to the ladies. The picture demonstrates the target markets family life stave stage. Being an eligible bachelor, he is very popular among the ladies. D E M O G R A P H I C ME SPECIFIC Characteristics Income The Target Market for the Ford Falcon Ute makes a size able salary between $75K and $100K per year and spends it all.Explanation of why He has no financial commitments and does not have a reason to save, yet. He purchases the Ute, which symbolizes his masculinity and spending power. Financial independence accompanies the bachelorhood stage. The picture shows that he has his own sizable income now. Page 11 of 18 Column 3. 1 SPECIFIC Characteristics of your assigned brands primary target market AND explanation of why they are relevant to your product. 3. 1. 3 Column 3. 2 Image that illustrates characteristic given in Column 3. 1 (Insert pictures below)v 3. 2. Column 3. 3 Explain how the image provided in Column 3. 2 illustrates the characteristic provided in Column 3. 1. 3. 3. 3 P S Y C H O G R A P H I C SPECIFIC Characteristics VALS The Target Market for the Ford Falcon Ute belongs to the VALS radical Experiencers (The VALS Types 2006) Explanation of why He is motivated by self-expression and has a surge of energy he loves trying new t hings and goes by the motto No Fear. The Ute is best suited for his lifestyle as it brings him to places no other cars can reach (rough terrains, mountains, sand)The picture portrays him and a buddy skydiving in the Avon Valley, Western Australia. SPECIFIC Characteristics Personality Attributes The Target Market for the Ford Falcon Ute loves hanging out with his mates and is socially aware. Explanation of why He has moved out of home and no longer has a curfew to condense by. He also does not need to rely on public transports or a taxi cabs to get him home after his every week partying escapades. He owns his own car now, and he frequently offers his friends a ride on his Ute. He is proud to show it off and loves receiving compliments on his car.As depicted in the picture, he places importance in his social circles. He enjoys dinners, drinking and entertainment with his friends. He uses the Ute to take his friends home, when he is the designated driver. Page 12 of 18 P S Y C H O G R A P H I C SPECIFIC Characteristics Roy Morgan Value Segments The Target Market for the Ford Falcon Ute is in the new and different segment. Their attraction to things which are new and innovative unremarkably means that they are the first to adopt on new products and services, often just for the excitement of having a new toy regardless of the cost. Roy Morgan Research 2012) Explanation of why The target market likes the Ford Falcon Ute because it is new to the market and boasts advance technology. It has the EcoLPi, Bluetooth mobile phone integration, and iPod integration (Ford 2012). As shown in the picture, the Ford Falcon target market is attracted to innovative products and new toys. SPECIFIC Characteristics Lifestyle The Target Market for the Ford Falcon Ute has a regular(prenominal) laid-back Australian lifestyle. Explanation of why What better way to transport ingredients for a good old barbie and a slab of beer than in his Ute?Like all Aussie blokes, he LOVES his barbi e and hanging with his mates on a warm summers day, particularly when there is beer involved. The picture shows a typical Aussie barbeque menu steaks and grumbler wings. Missing in the picture is a can of beer. Page 13 of 18 Column 3. 1 SPECIFIC Characteristics of your assigned brands primary target market AND explanation of why they are relevant to your product. 3. 1. 4 Column 3. 2 Image that illustrates characteristic given in Column 3. 1 (Insert pictures below)v 3. 2. 4 Column 3. 3 Explain how the image provided in Column 3. 2 illustrates the characteristic provided in Column 3. . 3. 3. 4 SPECIFIC Characteristics Loyalty The Target Market for the Ford Falcon Ute is not brand loyal. B E H A V I O R A L The image depicts that the target market for the Ford Falcon Ute is not brand loyal. Explanation of why Being an Experiencer (The VALS Types 2006), he prefers new-to-the market and new technology than to limit himself to particular brands. He likes trying new brands and new things. He purchased the Ford Ute as some of his mates already own the Holden Ute. SPECIFIC Characteristics Benefit expectation The Target Market for the Ford Falcon Ute values the benefits of status, usability and low maintenance.Explanation of why The benefits desire in the Ute are serving as symbols of his masculinity and status as well as transporting his work supplies. He needs for the vehicle to be durable and dependable. The picture shows how the target views himself. Customers purchase products consistent to their ideal self-image. The Ute is an extension of the symbol of his masculinity. Page 14 of 18 SPECIFIC Characteristics Price sensitiveness The target market is not worried about the price tags on his purchases. He feels that spending big bucks in exchange for style is worth it. B E H A V I O U R A LExplanation of why He prefers to spend on things that are classy and up market. He likes the Ford Falcon Ute because it looks stylish, even if it means spending more compared to the Holden Ute. This is a picture of the target markets bachelor pad. He has a race car simulator with 3 flat screens, high end gym equipment and an elevated flat screen LED TV in the entertainment corner of his apartment. SPECIFIC Characteristics glitz usage The Target Market for the Ford Falcon Ute has a high usage rate. Explanation of why The picture depicts that the usage rate of the Ute will be high.The Ute will be used to transport work supplies, let his mates to AFL games and drive through road-less terrains. The image depicts a dirty car which is used frequently. The target market possibly went off road for a job yesterday. Page 15 of 18 4. 0 Reference List ABS (Australian Bureau of Statistics). 2006. Australian Deserts. Cat. no. 3101. 0. Canberra, A. C. T. ABS. http//www. abs. gov. au/AUSSTATS/emailprotected nsf/Lookup/1301. 0Feature+Article12006 ABS (Australian Bureau of Statistics). 2009. The portentous heatwave of January February 2009 in south-eastern Australia.Cat . no. 3101. 0. Canberra, A. C. T. ABS. http//www. abs. gov. au/AUSSTATS/emailprotected nsf/Lookup/1301. 0Chapter1012009%E2% 80%9310 Ainsworth, Michelle. 2011. The Herald cheerfulness MUARC, TAC, VicRoads, RACV reveal Australias safest used cars. Accessed July 28, http//www. heraldsun. com. au/news/muarc-tacvicroads-racv-reveal-reveal-australias-safest-used-cars/story-e6frf7jo-1226102225219 Carsales. 2012. Accessed frame 12, www. carsales. com. au Elliott, Greg, Sharyn Rundle-Thiele, and David Waller. 2010. Marketing. second ed. Milton, Queensland John Wiley & Sons Australia, Ltd.Ford Falcon XR8 Ute Advertisement. 2000. YouTube video, 0. 28. http//www. youtube. com/watch? v=AUbgfWTptoU Ford Feel the Difference. 2012. Ford. Accessed butt 12, http//www. ford. com. au/servlet/Satellite? c=DFYPage=1248884753526=wrapper ite=FOAoverlay=1248916613837 Ford. 2012. Accessed March 10, www. ford. com. au Ford Ford Falcon Ute Accessories. Ford. 2012. Accessed January 12, http//www. ford. com. au/commercial/falcon-ute/accessories/exterior Gumtree. 2012. Accessed March 12, www. gumtree. com. au Hammerton, Ron. 2012. Ford Falcon Ute goes five stars.Go Auto. http//www. goauto. com. au/mellor/mellor. nsf/story2/0B9A1FB567000AE1CA257745 000048D7 Holden. 2012. Accessed March 10, www. holden. com. au Kotler, Adam and Denise Armstong. 2008. Principles of Marketing. 4th ed. Frenchs Forest, NSW Peasons Education Australia. Lamb, Charles, Joseph Hair, Carl McDaniel, Jane Summers and Michael Gardiner 2009. Mktg. 1st Asia Pacific ed. China Cengage cultivation Australia Pty Limited. Page 16 of 18 Martin, Cathy. 2012. Lecture 5 Chapter 6 Markets Segmentation, Targeting and Positioning. PowerPoint have words notes.