Discussion on Iridium :: essays research papers

Competitive Attribute architectural plan V atomic number 77 Mobile Satellite carcass ProjectThe force to capture values along the Technology Adoption Lifecycle determines not incisively how successful a firm give be, but whether it will stool competitive advantage through technology. Businesses with large fixed salutes, capital-intensive business plans, and change asset bases will face the challenge to maintain its strategic pertinacity because it is generally prohibitively expensive to change direction to response to both conceivable structural change. Iridium, a satellite mobile system which cost $5 billion to build, began to provide commercial telephone service on November 1 1998. This paper aims to use the Iridium Project, which I have participated at Motorola before, to illustrate the incremental benefits and the pitfalls from creating competitive advantage through technology and bodily function system.Discussion of incremental benefits & industry analysis by using quintet force model Competitor V Mobile Satellite System (MSS) companiesThe largest competitor from MSS companies is Globalstar. Globalstars communication system is supported by busted cost satellites which enhance the possibility for Globalstar to implement a comparatively swallow pricing strategy than Iridium. Although Globalstar has simpler and cheaper satellites than Iridium owns, it requires ground switching systems for effective connections. In return, the coverage of Globalstar system was restricted to land locations. This form of benchmarking activities within Iridium helps to formulate the strategic position and get to know a meliorate reinforcement of strategic fit. Substitutes V Ground-Based Wireless ServicesIn 1990s, ground-based wireless phone service grew rapidly around the world. A key figure in the growth of wireless phones was the adoption of a single standard, know as GSM, in Europe and parts of Asia. There were 480 million cellular subscribers worldwide by J anuary 2000 and it applyed more than billions before 2005. The economy of scale that introduced will provide the extent of competitive pressure in the business environment. It helps to rush Iridium to consider price-performance tradeoff that offered by the substitutes and the need of product specialism alternatives in advance.Customers/Buyers V Global business travelersMajor customer consists of the man of affairs who is willing to travel around the world as well as staying in touch with the office and home. In account of the industries that operate in remote areas, the competitive positioning option of Iridium tends to be access-based to reach differently accessible customer with the similar need in damage of communication. Iridium designed a set of activities to make tradeoffs in competing, for instance, clip marketing campaign in urban areas and brand name study for large corporations.