Southwest Airlines Essay -- Essays Papers

Southwest Airlines executive director Summary Southwest Airlines is currently the fourth largest air hose in the join States. It flies over 64 million passengers a year, which makes 2,700 passengers a day, travelling to 58 cities. Southwest is the only major carrier to remain paid in every quarter since 9/11, opposed to many some other companies who have declared bankruptcy. It is an influential company that has greatly contributed to the development of the commercial-grade airline industry. This industry has grown at an average rate of 5% over the past 20 years. Of course several uncontrollable scotch and environmental factors, such as the events of September 11th and the current contend on Iraq, have caused this growth to fluctuate. But, as market competition keeps increasing, airline management is trying to improve productivity, using different methods to reduce unit of measurement costs, and increase total network revenues without raising far es. What helps keep Southwest so successful is its companys well-organized, efficient management and pucka attitude. They do a very good job of concentrating on memory their customers happy. They do this through treating their employees how they would want their customers to be treated, and committing themselves to constantly cut-down on costs. submission The growth of the commercial airline industry during the second half of this nose candy was truly remarkable. It has had an innovatory impact on economic, technological, and cultural development throughout the world. This physical composition analyzes Southwest Airlines, and how they are using information technology to gain warlike advantage. First is the industry analysis which gives a sense of what... ...arketing. 18-22. ONLINE lendable http//web2.infotrac.galegroup.com/itw/infomark/252/73/36123470w2/purl=rc1_EAIM_0_A53649655&dyn=22xrn_5_0_A53649655?sw_aep=vol_b92b (December 1998)Southwest Airline s Co. (2002). Southwest Airlines Annual Report Page of southwestward airlines.com, ONLINE. Available http//southwestairlines.com/investor_relations/swaar02.pdf 2003, April 9 Southwest Airlines Co. (Feb 18, 2003). Southwest Airlines Fact Sheet Fact Sheet, Southwest Airlines, ONLINE. Available http//www.southwest.com/about_swa/press/factsheet.html 2003, April 11. Zellner, Wendy. (2003). Holding Steady As Rivals Sputter, Can Southwest mollify on Top? Business Week. 66-68. ONLINE Available http//web2.infotrac.galegroup.com/itw/infomark/252/73/36123470w2/purl=rc1_EAIM_0_A91876745&dyn=11xrn_7_0_A91876745?sw_aep=vol_b92b (February 3, 2003)